conditioning Flashcards
classical conditioning
pair condition and unconditioned stimulus with unconditioned response
pair then and get a conditioned response
pavlov - classical
dog salivate at bell without food present as bell is conditioned with food, response can stop after extinction
HUMAN RESEARCH - classical WATSON little albert
little albert, not scared of rats
loud bang when rat was present made him scared
became scared without bang
also transferred to other soft animals
learn from environment
conclusions of classical conditioning - little albert
fear reaction may happen anyway
transferable to other stimuli
how long does it last? same after a month
can it be removed?
ethical issues of classical conditioning - little albert
unethical - psych damage, develop phobias, emotional distress, harm
lack of consistency and scientific records
generalising - based on one person
little albert never learned to walk or talk
modern day classical conditioning
advertisements - create a feeling when we see a product or brand
nike - Colin K lost career as nfl when he knelt against police brutality
actions inspired others
face of nike adverts - people paired nike w standing up - more likely to buy products
placebo effect and classical conditioning
pairing bell w morphine then allows just bell to make u feel effects of morphine
KIRSCH - placebo and classical study
fake acupuncture
told only one arm treated
thermal pain rated - said they had more pain in ‘untreated side’ but both were treated - placebo
length of conditioning - classical
the longer you are exposed for the longer it lasts
nocebo effect
told they will feel pain creates stress in brain so record higher levels of pain - learnt mechanism to expect pain
operant conditioning - SKINNER
reinforcement and punishment
behaviour is strengthened
reinforced - stronger
punished - extinguished
pos R - rewarding strengthens
neg R - removes unpleasant - strengthens avoidance behaviour
