Conservation Flashcards

1
Q

Q: Biodiversity

A

Measure of the variety of organisms present in different ecosystems.
Important to sustaining life on earth

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2
Q

Q: Which climate regions support the greatest/least biodiversity?

A

From greatest to least: Tropical, temperate, extreme cold and aridity

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3
Q

Q: Where can one find the greatest amount of aquatic biodiversity?

A

Coral reefs

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4
Q

Q: Some benefits of greater biodiversity in an ecosystem?

A

Ecosystems with greater biodiversity are stronger, more resilient, and more resistant to the effects of disasters.
-Greater genetic diversity can make species more resistant to diseases
-Allows species to better adapt to changes in their environment.
Diversity in insects is critical to maintaining healthy balance of pollinators (vital to maintaining food webs that support agriculture, industry, sources of energy, pharmaceuticals, etc.)

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5
Q

Q: Benefit of genetic diversity in agriculture?

A

Crops and livestock raised as monocultures lacking genetic diversity are susceptible to the catastrophic effects of disease.
E.g., potato crop disease that wiped out most of the crop in Ireland in the 1800’s, leading to the Irish potato famine.

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6
Q

Q: Biodiversity “hotspots”

A

Biogeographic region with significant levels of biodiversity that is under threat from humans.
To qualify the area must contain at least 1500 endemic plants and have suffered a 70% loss of original habitat.
There are 36 of these regions around the world.
They occupy only 3% of the Earth’s land surface, but account for 50% of the world’s plant species and 42% of terrestrial vertebrate species.
Continued habitat loss in these areas threatens life on Earth as we know it.
If you save areas where biodiversity is greatest (biodiversity hotspots), then you save most of the species.

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7
Q

Q: Indicator species; examples

A

Species whose presence, absence, or relative well-being in a given environment is indicative of the health of its ecosystem as a whole.
Frogs and other amphibians: because their thin, moist skin (that helps them breathe) makes them very susceptible to changes in their environment, including increased toxic chemicals, radiation, and diseases.

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8
Q

Q: Species diversity, genetic diversity, ecosystem diversity

A

Genetic diversity: the total number of genetic characteristics in the genetic makeup of a species.
Species diversity: the effective number of different species that are represented in a collection of individuals.
Ecosystem diversity: variety of ecosystems in a given place. Ecosystem diversity exists when there are a wide range of habitats or biomes in place over an area.

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9
Q

Q: Value of biodiversity to humans

A

Ecosystem products
-Food
-Medicine, cosmetics
-Raw materials (wood, fiber for paper)
Ecological services
-Pollination
-Nutrient Cycling
-Gas Regulation and Air Quality
-Water Regulation
-Waste Treatment
-Climate Control
-Mitigation of Natural Disasters
-Aesthetic Value and Experiences in Nature

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10
Q

Q: Human causes of biodiversity loss

A

HICOP
Habitat change
- Increased human population encroaches on habitats, destroying, fragmenting, and degrading them.
- Agriculture, oil and gas exploration, commercial development, water diversion.
Invasive species
- Non-native species disrupt the habitat and ecosystem, use resources, lack natural predators in new environment, out compete native species, wipe out native species via predation.
Climate change
- Alter or eliminate access to needed resources.
Over exploitation or consumption
- Over-hunting and fishing are causing species to decline in number faster than they can regenerate
Pollution
- Untreated sewage, mining waste, acid rain, fertilizers and pesticides concentrate in waterways and end up in the food web.

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11
Q

Q: Animals evolve and adapt over time, so why can’t they adapt to human-caused changes?

A

Human activities are causing changes at a faster rate than natural factors, faster than animal ability to adapt

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12
Q

Q: Examples kinds of accidental vs. intentional introduction of invasive species

A

Intended: pest control, provision of hunting game, a fur source or pet supply, agricultural planting for economic gain, ornamental qualities
Accidental: organisms unknowingly brought in by ships and/or their cargo.

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13
Q

Q: Name some invasive species in Australia and New Zealand

A

Australia: rats, mice, dingoes, and rabbits
NZ: rats, possums, stoats, and weasels

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14
Q

Q: Climate vs. weather

A

Time scale. Weather is what happens every day. Climate is the long-term average (30 years) of weather.

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15
Q

Q: Climate change

A

Long-term change in the Earth’s climate, especially a change due to an increase in the average atmospheric temperature.

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16
Q

Q: Primary cause of climate change

A

Burning of fossil fuels dramatically increases amount of CO2 in the atmosphere

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17
Q

Q: Effect of methane vs. C02 in atmosphere

A

Both trap heat in atmosphere
Methane is better at trapping heat but less abundant in atmosphere
Importantly, CO2 remains longer in the atmosphere– methane remains ~10-12 years whereas the removal of CO2 by natural processes will take thousands of years.

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18
Q

Q: Regular CO2 vs. Rampant CO2

A

Regular: Plants photosynthesize using CO2, which is exhaled by animals during respiration. This regular CO2 is in balance and part of normal life processes.
Rampant: Burning of fossil fuels produces rampant CO2

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19
Q

Q: Major effects of excess CO2 in atmosphere

A

More trapping of radiated heat, warming temperature
Ocean acidification
Rising sea levels due to melting ice sheets and glaciers, and thermal expansion
More frequent severe weather events (storms, drought)
More frequent/severe wildfires

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20
Q

Q: Ocean acidification

A

rampant CO2 dissolves into oceans resulting in a decrease of the pH
changes chemistry of ocean and causes “osteoporosis of the sea”
reduces the amount of calcium carbonate available to build strong skeletons and shells

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21
Q

Q: Results of sea level rise

A

devastating effects on coastal habitats
destructive erosion, flooding of wetlands, contamination of aquifers and agricultural soils, and lost habitat for fish, birds, and plants.

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22
Q

Q: Results of sea ice melt

A

Sea ice is as important of polar ecosystems as soil is to a forest
Ice-dependent and cold-adapted mammals are losing their habitat
Also, reduced reflectivity of solar energy

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23
Q

Q: How much has Earth’s temperature increased since 1900?

A

[may need updating]
Notes say 1 degree F… but that was for 20th century? I think it’s closer to 2 now…

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24
Q

Q: List some effects of climate change on species/ecosystems

A

Plant and animal ranges have shifted with temperature changes.
Trees are flowering sooner.
Increased rates of disease, esp. vectore-borne. (rising temps, changing rainfals affect mosquitos)
Behavioral changes (breeding times of macaws).
Physiological changes (during egg incubation causing imbalance sex ratios affecting radiated tortoises).
Ocean acidification (“osteoprosis of the sea”).
Sea level rise devastating costal habitats.
Ice-dependent animals losing habitat.
Mass coral bleaching events and infectious disease outbreaks are becoming more frequent.

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25
Q

Q: Relative impact of C02/temp increases on ocean

A

Ocean habitats sequester CO2 from atmosphere at rates up to four times higher than terrestrial forests can.
Ocean generates 50% of the oxygen we need, absorbs 25% of all carbon dioxide emissions, and captures 90% of the excess heat generated by these emissions.
Ocean’s ability to capture and store carbon make marine habitats highly valuable in the fight against climate change.

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26
Q

Q: Coral reef importance

A

Coral reefs support over 25 percent of marine biodiversity.
They provide important economic and social benefits across the world.

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27
Q

Q: 4 detailed examples how climate change is affecting specific species

A

-Panamanian golden frogs (Atelopus zeteki) inhabit the cloud forest streams along the mountainous slopes of west-central Panama. These frogs have been catastrophically affected by chytridiomycosis an infectious disease of amphibians caused by the fungus Batrachochytrium dendrobatidis (Bd). They are listed on the IUCN Red list (see slide #11) as Critically Endangered and thought to be nearly extinct. A change in the temperature can have an impact on the interaction between a susceptible amphibian and the chytrid fungus as the fungus is more prevalent in colder conditions.
-Macaws can be found in Central and South American in humid evergreen forests. Climate change subjects these birds to temperature swings that can kill eggs and hatchlings and cause heavy rainfall that floods their preferred nesting sites. Eggs may be laid earlier to track warming springs.
-Climate change is exposing turtles and tortoises to even greater existential threats. Like many reptiles, radiated tortoises of Madagascar possess temperature-dependent sex determination, which means that the incubation temperature of eggs in the nest determines the sex of an individual. Each species has a certain threshold, or pivotal, temperature, where equal numbers of males and females are produced. As the Earth experiences climate change, increased temperatures could result in skewed and even lethal incubation conditions, which would impact tortoise species and other reptiles. This species has a very long generation length (more than 40 years), making it particularly susceptible to rapid population declines.
-Shifts in temperature or other climatic factors may directly affect the incidence of disease in wildlife by altering host-pathogen interactions, promoting vector populations or allowing new ranges for vectors, or reducing development times for parasites. Vector-borne diseases are infections transmitted by the bite of infected arthropod species, such as mosquitoes, ticks, and flies. Species on the move will mingle with species they may never have encountered. This could spark new disease outbreaks in many wildlife populations. Rising temperatures and shifting rainfall patterns could fuel the spread of parasites and the diseases they carry in the primate species. Their population is very small and their range highly restricted. Primates have long generation times, Their low reproductive rate will limit the ability of the species to adapt to a changing climate.

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28
Q

Q: Bushmeat

A

Wild animals hunted for human consumption.

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29
Q

Q: Bushmeat crisis

A

Bushmeat trade rapidly expanding due to increased demand and greater accessibility.
Bushmeat consumption linked to deadly diseases such as HIV/AIDS, Ebola virus, Foot and Mouth disease
Large mammals are preferred game and face first wave of extinctions including rhinos, elephants, apes, and duikers.
Public awareness and education on the importance of biodiversity and sustainability are critical.
Rapidly expanding to countries and species which were previously not at risk, largely due to an increase in commercial logging, with an infrastructure of roads and trucks that links forests and hunters to cities and consumers.
Threatens the livelihoods and food security of indigenous and rural populations most depend on wildlife as a staple or supplement to their diet.

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30
Q

Q: Addressing the bushmeat crisis

A

Conducting anti-poaching operations
Educating children about the importance of biodiversity and sustainability
New approaches to finding ways that the local populations can secure sustainable sources of income, food, and growth.
Integrate conservation with the culture and needs of the people where it is being done; make conservaiton bring cash flow

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31
Q

Q: Illegal wildlife trade

A

Unlawful harvest and trade of live animals and plants or parts or products derived from them.
Examples: skins, leather goods, souvenirs, food. traditional medicine, pets

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32
Q

Q: Why is illegal wildlife trade a major ecological threat?

A

Species traded are often highly threatened and in danger of becoming extinct. Trade is often unsustainable.
Valued at $10-$20 billion per year.

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33
Q

Q: Primary motivation for illegal wildlife trade

A

Economic. Illegal wildlife trade is driven by high profit margins and often the high prices that are paid for rare species.

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34
Q

Q: Efforts to stop/prevent illegal wildlife trade

A

(difficult to enforce or create protective laws in developing countries where funding for equipment, training and enforcement is scarce)
Hiring/training rangers out for protection
identifying and disrupting trafficking routes
Addressing demand
Passing/enforcing laws that prohibit the trade
Find ways local communities can use wildlife sustainably and to their benefit

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35
Q

Q: Palm oil crisis

A

-Palm oil commonly contained in ~50% of goods we use every day.
-Production has more than doubled in last decade.
-Highest yield of any oil crop and is the cheapest vegetable oil to produce and refine.
-Conversion of forest land to palm plantations creates large source of emissions contributing to climate change.
(Relatively limited forest area, but are disproportionately large source of global warming emissions; often established on land converted from swamp forests which, and when drained, carbon-rich peaty soils decay, releasing large amounts of both carbon dioxide and methane. Also clearing fields/forests with burns releases pollutants and carbon.)
-Loss of animal habitats: orangutan, Sumatran tiger, and Sumatran rhino
-80% of all palm oil comes from Southeast Asia.

36
Q

Q: Addressing palm oil crisis

A

Palm oil trees can be grown sustainably.
Organizations, including U.N. and RSPO (Roundtable of Sustainable Palm Oil) are funding palm oil farmers who agree to practice sustainable practices.
Organized consumers speaking with their pocketbooks.

37
Q

Q: Simple message to Zoo visitors about how they can help with the palm oil crisis

A

You can help save orangutans from extinction just by buying the right brands at the grocery store.
Look for the RSPO or other labeling indicating the product contains sustainably produced palm oil and boycott products without this labeling.

38
Q

Q: Gorillas on the Line (GOTL)

A

Campaign to protect gorilla habitat by recycling electronics.
Critical component of many small electronics is a mineral called coltan. Also gold, tungsten, and tin.
Primary location for mining these substances is rainforest in the eastern part of the Democratic Republic of Congo, pristine gorilla habitat.
The recycling raises money to directly support gorilla conservation initiatives through AZA’s Gorilla SAFE programs, Dian Fossey Gorilla Fund, and Wildlife Conservation Society.

39
Q

Q: More details about zoo’s conservation of Western Pond Turtle

A

The San Francisco Zoo’s Western Pond Turtle “Head Start” Program is helping to reintroduce them to the wild.
After hatching in the zoo, they are raised to a larger size than they would be in the wild and have a better chance of surviving.
Were once plentiful, ranged from as far south as Baja, California to as far north as British Columbia.
Only aquatic turtle on the West Coast.

40
Q

Q: Describe the AZA and what they do

A

The Association of Zoos and Aquariums.
Founded in 1924.
Organization responsible for establishing high standards of practice and care for all facilities that fall under their jurisdiction.
Every 5 years, zoos go through accreditation process, including inspection.

41
Q

Q: What is the AZA accreditation process? Benefit of accreditation?

A

AZA inspects zoos to ensure they are maintaining their rigorous standards for exhibits, animal care, education, conservation, and research.
AZA makes participation in programs such as SSPs (Species Survival Plans) and TAGs (Taxon Advisory Groups) mandatory for accreditation, encouraging zoos to make conservation a significant part of their operation.
Accredited zoos develop public confidence by demonstrating that the institution meets or exceeds current professional standards.

42
Q

Q: How many AZA accredited zoos are there in the US?

A

Nearly 240 AZA institutions [another slide says “over 220”]
SF Zoo is one of them

43
Q

Q: Name some AZA programs

A

TAGs - Taxon Advisory Groups
SSP - Species Survival Plans
Studbooks
SAFE - Saving Animals From Extinction

44
Q

Q: SSP - Species Survival Plans

A

Cooperative management and conservation programs designed to ensure survival of endangered species in captivity.
Manages breeding to maintain healthy, genetically diverse, demographically stable, self-sustaining population: keeps a studbook, determines which animals should be mated.
Develops long-term research and management strategies for the species.
There are currently 300 species in SSP programs.
Created in 1981.

45
Q

Q: How many SSP programs are there?

A

Almost 300

46
Q

Q: Name some species at the zoo that are part of SSP and SAFE programs

A

-SSP-
mandrill, eight lemur species, *chimpanzee, *Western lowland gorilla, Francois langur,
snow leopard, *lion,
*black rhino, Asian rhino,
*reticulated giraffe,
West African crowned crane,
Chacoan peccary,
*radiated tortoise.
-SAFE-
*chimpanzee, *western lowland gorilla, orangutan,
*African lion, jaguar,
*black rhino,
*giraffe,
radiated tortoise,
western pond turtle.
(
both)

47
Q

Q: TAGs - Taxon Advisory Groups

A

Management programs for entire taxa (larger groups of animals such as marine mammals) that examine conservation needs and develop recommendations for population management and conservation.

48
Q

Q: Studbooks

A

Records of lineage used to strictly monitor and recommend breeding strategies for animals in zoos’ collections.
Carefully monitoring genetic representation of the animals in zoos will allow for future genetic diversity.
With shrinking and fragmented habitats in the wild, the genetic diversity of wild, particularly endangered species is declining.
The well-managed Zoo populations have become a genetic ark for these species.

49
Q

Q: SAFE - Saving Animals From Extinction

A

AZA member institutions collaborating on global conservation initiatives to save species from extinction.
Mission: to combine the power of zoo and aquarium visitors with the resources and collective expertise of AZA members and partners to save animals from extinction.
Vision: save the most vulnerable wildlife species from extinction and protect them for future generations.
Key goal: To increase public participation and public awareness of the need for conservation efforts and engage the public in those efforts.

50
Q

Q: Who compiles the Red List of Threatened Species?

A

The IUCN - International Union for the Conservation of Nature and Natural Resources

51
Q

Q: What is the IUCN?

A

IUCN - International Union for the Conservation of Nature and Natural Resources.
Maintains the Red List of Threatened Species (used for guiding conservation action and policy decisions).
Supports work to save wildlife on both the national and international levels.

52
Q

Q: What is the Red List of Threatened Species?

A

The world’s most comprehensive inventory of the global conservation status of biological species.
Serves as an important tool in the management of wildlife.
Frequently updated.
Provides a comprehensive list of animals, their conservation status, distribution, population and habitat information as well as current and proposed conservation measures.
Defines the severity and specific causes of a species’ threat of extinction.
Establishes a baseline from which to monitor the change in status of species.
Provides a global context for the establishment of conservation priorities at the local level.

53
Q

Q: What are the different tiers of “threatened” status in the IUCN Red List classification?

A

Vulnerable: Taxa believed likely to become endangered in the near future if the causal factors continue operating.
Endangered: Taxa in danger of extinction and whose survival is unlikely if the causal factors continue operating.
Critically Endangered: Taxa in extremely high risk of extinction in the wild.

54
Q

Q: Name one reason it’s important for countries to work together on conservation

A

International trade contributes to the endangerment of many animals.

55
Q

Q: What is the name of the agreement between governments that aims to ensure international trade of wild animals and plants does not threaten their survival?

A

CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)

56
Q

Q: Describe CITES

A

Convention on International Trade in Endangered Species of Wild Fauna and Flora.
International agreement between governments.
Aims to ensure that international trade in specimens of wild animals and plants does not threaten their survival.
Provides framework for participation by governments in regulating trade in wildlife specimens and conservation efforts.
Monitors international trade of certain species.
Governments adopt their own laws at national level enforcing conservation.
Also provides controls on trade for selected species considered endangered.
Maintains lists of animals in 3 categories (Appendices) based on threat and CITES controls that apply.

57
Q

Q: Describe the categories of animals listed in CITES appendices

A

Appendix I: species threatened with extinction. Trade in specimens of these species is permitted only in exceptional circumstances.
Appendix II: species not necessarily threatened with extinction, but in which trade must be controlled in order to avoid utilization incompatible with their survival.
Appendix III: species that are protected in at least one country, which has asked other CITES parties for assistance in controlling the trade.

58
Q

Q: How many people visit zoos and aquariums each year in the US?

A

More than 150 million.

59
Q

Q: Three main purposes/goals of zoos vs. public’s perception of these priorities

A

Goals: Conservation, environmental education, and entertainment.
Public perception of priorities: Entertainment, education, and conservation, in that order.

60
Q

Q: How do zoos support and promote conservation?

A

Inspire concern for animals.
Preserve endangered species (via, e.g., captive breeding programs like SSPs). Prevent species extinction.
Educate public about environment. (Personalize and widen a person’s view of nature. Provide an understanding of interdependence in ecosystems.)

61
Q

Q: What law dramatically changed the approach zoos took to acquiring animals?

A

Endangered Species Act of 1973.

62
Q

Q: What did the Endangered Species Act do?

A

Prohibited any action that causes a “taking” of any listed species of endangered fish or wildlife.
Dramatically changed the approach zoos took to acquiring animals.
Passed in 1973.

63
Q

Q: What is the job/mission of a zoo docent?

A

Educate the general public, and especially the next generation, as to the importance of conservation, and actions they can take to help.
Be a conduit between the animal and the public.
Raise public awareness by communicating the need for conservation of species, preservation of habitat, captive breeding, ongoing research, and the reintroduction of endangered animals to the wild when possible.
Zoos provide an understanding of the interdependence of animals and their habitat.

64
Q

Q: What is a key goal of the SF Zoo staff in taking care of the animals?

A

Promote positive environments for the animals so that they can thrive. Enrichment. (further detail on different flashcard)

65
Q

Q: What is enrichment and why is it important? (note: specific approaches to enrichment are on a separate flashcard)

A

Improving or enhancing zoo animal environments and care within the context of their inhabitants’ behavioral biology and natural history.
An enriched captive environment
-is interesting,
-allows animals to perform natural behaviors,
-permits animals to be more active, and
-provides animals with additional choices, which increases the animals’ control over their environment leading to an improvement in the animal’s mental state.
-Reduces stress.
Other key points:
-Like physical health, mental health is important.
-Captive breeding has not removed natural, wild instincts.
-Since everything is provided for them – food, water, shelter, and safety – enrichment provides psychological and physical challenges to keep them active and interested in their surroundings.
(approaches to enrichment are a separate flashcard)

66
Q

Q: Name a few ways the zoo provides enrichment for the animals

A

-Varied food choices, often hidden to encourage foraging and problem-solving.
-Toys, e.g., large “boomer balls” that can also be filled with feed pellets that fall out when rolled a certain way.
-Items sprayed with scents from other animals.
-Design of the exhibits to resemble a natural habitat.

67
Q

Q: Name one strategy that facilitates the administration of medical care for the animals

A

Animals are trained to perform certain tasks to aid medical care, e.g.,
-a cat presenting its tail for a blood draw,
-an animal lying down on a platform for an ultrasound,
-a bear presenting its rear for an injection or raising its paw for inspection.
These trained tasks that facilitate medical care reduce the stress on the animal by, e.g., reducing the need for anesthesia.

68
Q

Q: Name some green (eco-friendly) practices/projects at the Zoo

A

Recycling (paper, plastic, cardboard, scrap metal, glass)
Sending surplus food to communities in need (via Replate, separate flashcard for details)
Composting (both visitor waste, animal waste, and organics from the horticulture dept.)
Water refilling stations
EV charging stations
Conservation education (details on separate card)

69
Q

Q: Name some examples of the zoo’s conservation education

A

-Conservation messaging in exhibit design and graphics. (examples on separate card)
-Greenie’s Conservation Corner (details on separate card)
-Hosts “Wild Places, Wild Things” lecture series. (details on separate card)
-Exhibits presented by docents and biofact interpreters (e.g., biofact carts).

70
Q

Q: Examples of conservation signage at the SF Zoo

A

The palm oil crisis at the orangutan exhibit.
Near extinction of the Mexican gray wolf.

71
Q

Q: How much animal waste does the Zoo compost?

A

Over a million pounds each year.

72
Q

Q: How does the zoo reduce food waste?

A

Partnership with Replate, a technology-based social enterprise that connects and delivers surplus food from businesses to communities of need.
Currently donating the following to Replate: unsold daily prepared foods, leftover catered foods, and frozen and packaged food items.
(resulting in zero waste)

73
Q

Q: Name a city government organization that the zoo is working with on green projects

A

SF Public Utilities Commission (SFPUC). (Details on separate flashcard.)

74
Q

Q: On which green projects is the zoo working with the SF Public Utilities Commission (SFPUC)?

A

Several water and energy conservation projects:
-5 EV charging stations in parking lot.
-Water-bottle charging station.

75
Q

Q: How does the Wild Places, Wild Things lecture series further conservation efforts?

A

Brings world-renowned conservation experts to share stories and photographs about important conservation projects and discoveries.
Science lecture series.
Free to Zoo guests, staff, and volunteers.

76
Q

Q: Name a few of the zoo’s local conservation efforts

A

Working with Yosemite N.P. to restore the Yosemite toad to its native habitat. (Displayed in the Exploration Zone.)
Partnering with the Presidio Trust, the zoo crew, a group of teenagers, worked with staff, to successfully rid Presidio’s Mountain Lake of introduced invasive species and then restored the native western pond turtle and the Pacific chorus frog to their natural habitat in the lake.
They have also worked to revitalize the biodiversity regions of Lake Merced, and Mori Point.

77
Q

Q: What is the California Conservation Corridor?

A

An exhibit at the zoo.
Highlights some of the ways the zoo is helping save species and protect California’s wild places.
E.g., it discuses some species the zoo has been involved with returning to the wild, and why they matter. (examples in separate flashcard)
Teaches the visitor more about what they can do to make an impact.
Docent program helps fund this exhibit.

78
Q

Q: The Conservation Depot

A

Located next to the Little Puffer
aims to educate our visitors about the incredible work our conservation partners do to help save species and protect habitats locally and around the world. Visitors can support this important work at the kiosk!

79
Q

Q: Name some species that the zoo has been involved with returning back to the wild

A

Forktail damselfly, San Francisco Garter Snake, red-legged frog, yellow-legged frogs, western Pond turtle, Yosemite toad, pacific chorus frog.

80
Q

Q: Which US state has the most species found nowhere else in the world?

A

California is the most biologically diverse state in the nation, with the highest number of plant and animal species that are found nowhere else in the world.

81
Q

Q: Key steps for crafting a conservation message to zoo visitors

A

Understand:
-Research the conservation message and identify the easy action item.
-Understand the issue well, but be ready to explain it simply.
Motivate/provoke/relate:
-First you want them to care about the animal that is endangered. Create positive connection between visitors and animals.
-Stimulate curiosity and feelings.
-Relate the importance of our message(s) to their everyday lives. Keep message appropriate and relevant to specific audience.
-Keep it positive
-Focus on values: (1) protection of people, places, environment; (2) responsible management - taking practical steps to address problem is in best interest of future generations
Give:
-Give an easy action item that is doable for them.
Reveal impact:
-Explain how this will help the situation. Big picture.
-Connect to audience’s goals.

82
Q

Q: Conservation messages should focus on one of the following goals

A

Fostering feelings of empathy toward and appreciation of other species
Illustrating the impact humans have on the environment
Conveying how individuals can help protect animals and the environment

83
Q

Q: What are some realistic steps/solutions a zoo visitor can apply to conservation problems?

A

Reduce consumption - conserve water and energy, turn off lights when not in use, turn off water when brushing teeth, take shorter showers, plant native drought tolerant plants, walk or ride your bike, don’t buy things you don’t need, reduce fossil fuel use.
Reduce waste (recycle) - repurpose materials or reuse by bringing to thrift shops, recycle newspapers, glass, cans etc.
Education yourself and others on conservation issues.
Volunteer and/or contribute to conservation organizations.
Choose you pets wisely - make sure you can take care of them and don’t release unwanted pets to the wild; avoid purchasing exotic pets
Look for and purchase eco-friendly products.
Purchase sustainable items - use Monterey Bay Aquarium’s Sustainable Seafood Watch Guide in choosing fish; avoid consuming slow growing hardwoods, non recyclable plastics, and petroleum made products

84
Q

Q: When was the AZA founded?

A

1924

85
Q

Q: When were SSPs first created?

A

1981