Content analysis Flashcards
What data does content analysis produce?
Quantitative data
What data does thematic analysis produce?
Qualitative data
What is the first stage of content analysis?
Coding, categorised into meaningful units
How is coding in content analysis carried out?
May involve counting up the number of times a particular word or phrase appears in the text
What type of research is content analysis?
Observational research
What do researchers produce in thematic analysis?
Themes that are present in a text
How can a researcher test the reliability of content analysis?
-Test-retest reliability
-Inter-rater reliability
How is inter-rater reliability carried out in content analysis?
-Second rater conducts the content analysis
-Same behavioural categories
-Compare results
-Similar results shows reliability
