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BRI > Cours 5 > Flashcards

Cours 5 Flashcards

1
Q

Long term objective should be

A 
Quantitative
Measurable 
Realistic
Understandable 
Challenging
Hoerarchical
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2
Q

Long term objectives should

A 
Provide direction
Aid in evaluation 
Establish priorities
Reduce uncertainty 
Minimize conflicts
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3
Q

Type of strategies

A

Combination strategies

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4
Q

Organization level

A

Corporate

Division

Function

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5
Q

Alternative strategies

A

Forward integration

Backward integration

Horizontal integration

Market oenatration

Market development

Product development

Related diversification

Unrelated diversification

Retranchement

Diversiture

Liquidation

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6
Q

Forward integration

A

Gaining ownership or increased control over distributors or retailers

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7
Q

Backward integration

A

Increased control of a firm’s suppliers

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8
Q

Horizontal integration

A

Seeking ownership or increase control over competitors

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9
Q

Market penetration

A

Increase market share for present products or services through marketing efforts

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10
Q

Market development

A

Introducing present products or services into new geographic area

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BRI (5 decks)

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