Daily Mail case study contexts

Question 1

what falls under cultural context

Answer 1

• celebrity culture
• sports
• music
• art
• TV
• religion

Question 2

outline an example of cultural context form the set text of DM

Answer 2

• “Real life as a new mum laid bare, by brave Suki”
• uses composited images of scantily dressed Suki Waterhouse
• DM reports on softer focused celebrity news - aimed for mass market

Question 3

outline an example of social context form the set text of DM

Answer 3

• “at last, a voice of sanity on children and trans dogma”
• they fundamentally go against the idea of Transgender children
• displays their fundamentalist, conservative ideologies

Question 4

outline an example of economic context form the set text of DM

Answer 4

• “why 8 million WONT get the full 8.5% boost to their state pension this month”
• as a response to ageing audience, DM newspaper caters toward the average newspaper reader (aged 65)
• adheres to tabloid convention of dramatized lexis (“WONT”)

Question 5

outline an example of political context form the set text of DM

Answer 5

• “now pro-Palestine activists turn up at Keir’s garden”
• stands in opposition to Palestine - takes a RW, nationalist stance
• paints pressure groups as relentless