Decision Strategy

Question 1

What is a proposition?

Answer 1

Anything that can be offered to a customer.

This can include things like advertisements, products, offer bundles, even service actions.

The actual definition is: “The proposed course of action.”

Question 2

Proposition attributes

Answer 2

1. Belongs to a Group and to an Issue through the Group (hieararcy Issue - Group - Proposition)
2. New properties can be assigned to every proposition:
   These property can be an image or description, a price, the actual cost, or the customer lifetime value threshold required for eligibility.

Question 3

How to create a proposition property?

Answer 3

1. define the property on the Proposition Management landing page. During that process you declare the property name, property type and the property scope
2. make it available to a proposition. To do so, open the proposition grouping and select the property from a property list. Only properties within allowable scope are displayed.

Question 4

Proposition property scopes?

Answer 4

• Scope global (top): available to all propositions in the system
• Scope issue: available to all propositions within the same issue
• Scope group: available to all propositions within the same group

Question 5

Proposition standard reports?

Answer 5

• Accept Rate - Accept rate by a proposition group.
• Volume by Channel - Information regarding which channel the propositions are accepted or rejected.
• Volume by Proposition - How frequently a proposition is being offered to the customer.
• Recent Interactions – A list of recent interaction in a chronological order.