definitions Flashcards
1
Q
what does CMO stand for and how is it used.
A
contract manufacturing operations
2
Q
what does the globalisation of markets refer to
A
the historically distinct and separate national markets merging into on.
Tastes and preferences of consumers in different places are merging into one big norm
3
Q
what does globalisation of production refer to
A
sourcing of goods and services from different locations around the globe in an attempt to take advantage of national differences in cost and quality factors of production
4
Q
what are the two drivers for globalisation
A
the decline in trade barriers
technological change
5
Q
A
