definitions of RM Flashcards
primary research?
refers to data that has been collected first hand by the researcher collecting the data (questionnaire you’ve created to gather data on crime)
secondary research?
data that has already been created or collected by someone else and analysed for research purposes (statistics about gcse results from the government)
quantitative ?
number data, presented in numerical form such as graphs, tables and statistics. Useful for looking for trends and patterns however lacks detail.
qualitative ?
written data, not converted into statistics. useful for rich data however can be time consuming and expensive.
validity?
essential characteristics of good research means that it is true to real life. Derives from respondents being honest about behaviour and feelings.
reliability ?
refers to the consistency of a research study or measuring test. If findings from research are replicated consistently they are reliable
representativeness?
refers to the target sample that is being used, if they do not share the same characteristics as the target population then its not possible to draw any meaningful generalisations
generalisability?
refers to the accuracy with which the results or findings can be transferred to situations or people other than those originally studied. if data isn’t representative then it cannot be generalised.
objectivity?
research must be conducted in an impartial and unbiased way.
ethics?
concerns right and wrong. it is wrong to harm people in research so steps should be taken to protect people.