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Visual Communications > Design > Flashcards

Design Flashcards

1
Q

What is the aim of fields of design?

A

the improvement of experiences and interactions

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2
Q

What is the aim of designers?

A

to produce less rather than more
simplify the complexity of real and virtual worlds

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3
Q

How is visual communications used?

A

to design messages, objects, environments and interactive experiences

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4
Q

What is the purpose of messages?

A

Messages are communicated to audiences using the components of visual language and influence behavior, educate viewers, guide decision making and express values and ideals.

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5
Q

What is visual language?

A

system of communication

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6
Q

List 5 examples of messages

A

brand strategy, wayfinding, advertising & social media campaigns, visual merchandising, publications, signage, illustrations, printed collateral, products and packaging.

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7
Q

List 3 types of designers who work with messages

A

communication and graphic designers, art directors, interface and web designers and illustrators

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8
Q

What is wayfinding?

A

use of spatial and environmental information

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9
Q

What is visual merchandising?

A

practice organizing and displaying products in retail space to better highlight features and benefits

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10
Q

What is printed collateral?

A

printed material used to communicate/promote brand messages, products or services

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11
Q

What is the purpose of objects?

A

improve the quality of life for people, communities and societies and upgrade or improve existing designs

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12
Q

List 5 examples of objects

A

products and packaging, furniture, fittings and homewares, transport, appliances, tools and machinery, costumes, toys, devices and displays.

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13
Q

What are 3 factors to consider when designing objects?

A

human behavior, ergonomics, sustainability and manufacturing processes, aesthetics, usability and accessibility

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14
Q

What is ergonomics?

A

process of designing/arranging workplaces, products and systems to fit the people who use them

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15
Q

List 3 types of designers who design objects

A

industrial, product, graphic, furniture, jewelry, textile and fashion designers

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16
Q

What is the purpose of environments?

A

to generate ideas for the indoor, outdoor and virtual spaces

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17
Q

List 5 examples of environments

A

residential and commercial buildings, interiors, performance and exhibition spaces, parks, streetscapes and gardens

18
Q

What are 3 factors considered when designing environments?

A

location, accessibility, usability, configuration, orientation, aesthetic appeal and emotive potential

19
Q

List 3 types of designers who design environments

A

architects, landscape, architects, urban designers, interior designers and stylists, set and event designers, exhibition designers, game designers, concept artists, animators and visual merchandisers

20
Q

What is the purpose of interactive experiances?

A

to contribute to the shape of interactive experiences both in the physical and online world, ensuring the objectives of users are met when engaging with a product, system or service.

21
Q

What are 3 factors considered when designing interactive experiences?

A

display, layout and relationship of icons, symbols, images and type, sound and animation

22
Q

What is the Design Process?

A

Discover, Define, Develop, Deliver

23
Q

What is divergent thinking?

A

Open-minded
Curious

24
Q

What is convergent thinking?

A

Analytical
Critical
Reflective
Comparative

25
Q

What type of design processes use divergent thinking?

A

Discover & Develop

26
Q

What type of design processes use convergent thinking?

A

Define & Deliver

27
Q

What is involved in the Discover process?

A

Brainstorming
Data collection
Document insight
Record findings

28
Q

What is involved in the Define process?

A

Visualise data
Categorise & analyse
Presentation of insights
Reflect
Development of a brief

29
Q

What is involved in the Develop process?

A

Gather and present information
Document design ideas
Exploration

30
Q

What are 3 examples of the Develop process?

A

Ideation sketches
Typographic treatments
Mood boards
Experimentation with media and materials
Wire frames
Low-fidelity prototypes

31
Q

What is involved in the Deliver process?

A

Select design ideas
Refine and evaluate
Testing of design concepts
Prototyping
Design solution

32
Q

What are 3 examples of the Deliver process?

A

Record decisions informing selection of design ideas
Begin the process of refinement and evaluation
Clearly sequenced record of process via drawings, diagrams, photographs, digital printout & samples of work

33
Q

What is the final task of the design process?

A

Document final selection of appropriate format
Presentation of the finished design solution

34
Q

What do design ideas involve?

A

Early stages of design development
Divergent thinkingW

35
Q

What do design concepts involve?

A

Reflect critically on design ideas
Considered & purposeful
Convergent thinking

36
Q

What do design solutions involve?

A

Resolved solution

37
Q

What is divergent thinking’s purpose?

A

Generate a wide range of ideas
Exploring multiple possibilities
Developing creative solutions to design problems

38
Q

What does divergent thinking involve?

A

Willing to take risks
Challenge assumptions
Explore ideas that seem unconventional or untested

39
Q

What is convergent thinking’s purpose?

A

Refining and selecting the most appropriate solution from among the various ideas generated

40
Q

What does convergent thinking involve?

A

Analytical and critical skills
Weighing pros and cons of different options
Comparing and synthesising information
Making informed decisions

Visual Communications (1 decks)

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