Entrepreneurship Flashcards
Standardised recipe
Carefully tested recipe used to ensure that the end result is always the same.
Target market
a group of people with common needs and interests
Danger Zone
tempreture between 5C and 65C , conducive to growth of micro-organisms on food
Productivity
a measure of the efficiencyof production, or the rate at which goods or services are produced
Marketing strategy
a plan that businesses use to guie them to make decisions about marketing and selling their product
Advertising
any suitable method used by a business to inform the public about what it has to sell
Pricing strategy
a method that businesses use to price their products or services
Financial feasibility study
a study of whether a business will be a success after taking into consideration its total costs and probable revenues
Revenue
total amount of money that the business receives for goods sold or services provided during a certain time period
Sustainable profitability
mean that you would be able to continue producing your products for a long time to come.
Quality Control Stages
- Quality of raw materials
- the production process
- the finished product
- packaging and labelling
5P marketing strategy
- Product
- Promotions
- Price
- Place
- People