Entrepreneurship Flashcards

1
Q

Standardised recipe

A

Carefully tested recipe used to ensure that the end result is always the same.

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2
Q

Target market

A

a group of people with common needs and interests

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3
Q

Danger Zone

A

tempreture between 5C and 65C , conducive to growth of micro-organisms on food

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4
Q

Productivity

A

a measure of the efficiencyof production, or the rate at which goods or services are produced

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5
Q

Marketing strategy

A

a plan that businesses use to guie them to make decisions about marketing and selling their product

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6
Q

Advertising

A

any suitable method used by a business to inform the public about what it has to sell

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7
Q

Pricing strategy

A

a method that businesses use to price their products or services

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8
Q

Financial feasibility study

A

a study of whether a business will be a success after taking into consideration its total costs and probable revenues

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9
Q

Revenue

A

total amount of money that the business receives for goods sold or services provided during a certain time period

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10
Q

Sustainable profitability

A

mean that you would be able to continue producing your products for a long time to come.

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11
Q

Quality Control Stages

A
  • Quality of raw materials
  • the production process
  • the finished product
  • packaging and labelling
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12
Q

5P marketing strategy

A
  • Product
  • Promotions
  • Price
  • Place
  • People
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