Evaluation of Media influences on aggression: Livingstone (1966) Flashcards
1
Q
Point:
A
Livingstone (1966) claims simple questions are asked but the answers are much more complex.
2
Q
Example/Evidence:
A
Most studies are American, meaning generalising findings to countries with different media histories is problematic. A lot of research used unrepresentative samples (all male) and generalised about all viewers.
3
Q
Link back:
A
Livingstone argues that field experiments conducted with better experimental controls and a longer follow up period, would provide the most convincing evidence.