exam 1 Flashcards

1
Q

oversees the procurement, organization, and removal or replacement of reference books and magazines, internet resources, print and pattern images

A

resource room director

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2
Q

the process of developing garments, prints, and patterns digitally

A

computer-aided design

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3
Q

responsible for determining the trend, colors, themes, and textures for piece goods, or fabrics, that the firm will feature for a specific season

A

fashion director

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4
Q

to manufacture a product abroad that has been developed domestically is know as what?

A

outsourcing

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5
Q

a company that sells print designs to mills, wholesalers, product developers, and retailers is called

A

print service

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6
Q

a textile BLANK chooses the color combinations that will be used in creating each textile design; this person frequently travels to fashion markets and belongs to color forecasting organizations to stay on top of current and future color trends

A

colorist

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7
Q

textile designer

A

creates original designs for the fabrics used in every sort of industry from fashion to interiors

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8
Q

textile engineer

A

works with the designers to determine how a design can be applied to a fabric in terms of more practical variables, such as durability, washability, and colorfastness

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9
Q

textile technician

A

may oversee the textile manufacturing facilities of the company or may supervise the production as it is done by a contractor, a firm which is hired to manufacture the product line, domestically or abroad.

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10
Q

essential that textile designers, stylists, and colorists understand the properties of textiles, including how they are affected by dyes and surface treatments

A

True

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11
Q

adobe illustrator files can be saved and organized in Lectras Kaledo software program

A

True

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12
Q

the large textile manufacturer known for supplying leading retailers with coordinated home furnishings, or home fashions is

A

Springs Global

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13
Q

a fashion design degree is a required for a position as a textile technician

A

false

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14
Q

account executive

A

responsible for the sales of textiles and usually assigned to a specific territory

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15
Q

DuPont innovative fabrics include

A

special use fabrics for firefighters and other first responders

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16
Q

lead time

A

the number of days, weeks, or months needed for planning and production

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17
Q

consumer tracking

A

refers to data that related to customer spending, such as how much money customers are spending on each category of product

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18
Q

demographics

A

consumer data that can be interpreted as numbers

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19
Q

consumer tracking information

A

when a company collects data from credit card transactions and sells it to retailers that can see what type of person is buying what types of merchandise

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20
Q

psychographics

A

lifestyle choices, values, attitudes, and feelings

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21
Q

trend spotters

A

people located at universities and other locations worldwide who provide info to the WGSN on the latest trends in each locale

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22
Q

trend/fashion forecasters

A

scan the world to identify consumer, fashion, lifestyle, ect., shifts that will impact fashion

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23
Q

trend board

A

a visual product that shows how a fashion trend is incorporated into apparel, accessories, and home

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24
Q

cool hunting

A

a fashion forecasting company that provides daily online updates on happenings form the intersection of design, culture, and technology

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25
Q

a broad-spectrum firm a company that provides forecasting services for a wide range of target markets and product categories or industries

A

true

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26
Q

valuable resources that are easily accessible to trend forecasters

A

websties, blogs, online music programs

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27
Q

the primary tangible product of a trend forecasting firm is referred to as a trend book, or look book, which features the recommendations and predictions of the company for the upcoming seasons

A

true

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28
Q

lifestyle trends refer to

A

population segments values, interests, attitudes

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29
Q

trend union created by who, specializes in what

A

Lidewij Edelkoort, in forecasting trends, consulting, and developing trend books for the fashion textile industries, among others

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30
Q

the color association of the US is a color forecasting service

A

true

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31
Q

draping

A

shaping and cutting muslin or the garment fabric on a dress form, or a model, to create a pattern

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32
Q

pattern making

A

translates the design concept into a pattern for the actual garment

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33
Q

computer aided pattern making

A

manipulates graphics on a computer screen to generate a pattern

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34
Q

the assistant fashion designer supports designers by helping them create new materials, styles, colors, and patterns for fashion brands

A

true

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35
Q

sample size

A

is the size used for evaluating fit and appearance, often used for selling purposes

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36
Q

pattern maker

A

focuses on creating the first pattern and adjusting, correcting, and balancing, it so the garment will fit properly

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37
Q

flat pattern

A

uses angles, rulers, and curves to alter existing basic patterns

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38
Q

specification technician

A

attends fittings, then prepares the packet of detailed sizing measurements of each style for the manufacturer

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39
Q

prototype

A

the first sample garment or product

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40
Q

a basic pattern

A

block or sloper

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41
Q

technical designer

A

is the liaison between the designers and manufacturer, responsible for working with the designers to communicate their specific product requests to factory

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42
Q

a stylus is a software program integration feature used to make or alter patterns

A

false

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43
Q

another tool in computer aided pattern making is the digitizer, a program integration feature used to make or alter patterns

A

true

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44
Q

spec and tech packs

A

contain detailed information taken from the designers sketch, translated into measurements to ensure the desired fit and styling details

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45
Q

your resume should

A

be more an outline, specific and factual, get you through the door without telling the whole story

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46
Q

informational interview

A

great way to support your resume, learn more about the business, and refine your career path

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47
Q

a resume for entry level positions after college graduation should be limited to

A

one page

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48
Q

is you are lacking relevant employment expiernece on your resume includes

A

info about college projects that would relate to your position for which your applying, relevant extracirruclars

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49
Q

in the final section of the interview you should always be prepared to ask informed questions

A

true

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50
Q

an objective of researching employers is to

A

determine if the company is a fit for you, determined if your right for the company, to help you prepare effective questions for the end of the interview

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51
Q

you can submit the same resume to every positions, its not important to tailor your resume to the position

A

false

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52
Q

in conducting employer research you should prepare two lists

A

companies in which your interested in working, and resources for researching business

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53
Q

one of the best resources to point you in the right direction of many useful employer research directories or indexes is

A

the library

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54
Q

academic curators are trained in how to study and understand the collections

A

true

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55
Q

curators BLANK new items added to the collection

A

accession

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56
Q

museum curator

A

directs the accession, de-accession, storage, and exhibition of collections

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57
Q

vocational school

A

provides training for students who elect not to participate in a four year college degree program upon high school graduation

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58
Q

professional development

A

includes continuing education, often toward a high degree; internships in the field; conference participation; and memberships in trade and educational organizations

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59
Q

public affairs

A

collaborating with the community and government, industry, social, and academic organizations to develop exhibitions and collections that appeal to and educate the community and its visitors

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60
Q

archivist

A

handles mainly records and documents that are retained because of their importance and potential value in the future

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61
Q

trade schools

A

provide certificates, rather than degrees, upon the students completion of the program

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62
Q

family and consumer science education degree

A

high school teachers in the area of apparel and textiles often graduate from college and university programs with one

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63
Q

museum director

A

manages the general operations and staffing of the organization, and coordinates the public affairs mission of the museum

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64
Q
  • the costume inst. of the Metro. museum in NYC
  • Musee des arts décoratifs and musée de la mode du textile in paris
  • the vitoria and albert museum in london
A

a world renowned museum with a costume collection

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65
Q

it is not easy for a creative person to work on museum projects that require high level of accuracy and quantitative analysis

A

true

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66
Q

interactive display

A

a trend in museum exhibitions

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67
Q

stabilizing

A

museum conservators or restoration and preservation specialists are often charged with saving and maintaining artifacts

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68
Q

terminal degree

A

educators in colleges and uniervisties often have it, its the highest degree available in fashion, business administration, higher education, or a related field

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69
Q

product development

A

creating and making a product from start to finish

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70
Q

conception

A

product development differs from design in that design focuses on this of the product

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71
Q

private brand

A

name owned exclusively by a particular store that is extensively marketed with a definite image

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72
Q

merchandiser

A

primary responsibility is the development of a balanced, marketable, profitable, and timely line

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73
Q

carryover

A

a bestselling item from a previous season that is featured again with minor modifications in the next season

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74
Q

design driven brand

A

led by a designer expressing his or her own artistic vision and personal taste

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75
Q

a line plan specifies all the following variables for a line designed for a season

A

the number and types of fabric and yarns to be used, the number of styles and colors per style, the anticipated stock-keeping units and approximate preferred costs

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76
Q

spec, or specification sheet

A

provides detailed measurements, construction guidelines, and specifics about the style number, fabric and components of a single style in the line

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77
Q

product development starts with the point that the product is designed and ends with production

A

false

78
Q

colorways

A

are combinations or pairings of colors

79
Q

image is the way in which the product developer wants a brand to be perceived, in a fashion that will best attract the target customer

A

true

80
Q

merchandisers are responsible for

A
  • deciding what to produce
  • organizing and managing the entire product development process
  • projections by category, style, color, and seize based on historical data and statical analysis
81
Q

cross-shopping

A

when a customer purchases a wide variety of products in an array of brands from any number of providers such as flea market, walmart, or a designer boutique like channel

82
Q

direct market

A

a brands label often carries the retailers and the designers names, it is often co-delveoped to appeal to a large target market

83
Q

sales forecast

A

is a projection of number of styles and number of units that each style will sell

84
Q

quota plus commission

A

a form of remuneration in which the manufacturers representative is paid commission on sales he or she has procured over a specific amount, or baseline

85
Q

salaried

A

an employee who is paid a set amount every month

86
Q

sample lines

A

include a prototype of every style within a line that is tagged with fabric swatches, color options, sizes available, and wholesale prices

87
Q

multi-line rep

A

a salesperson who sells product lines for a number of companies, rather than just one

88
Q

market weeks

A

are scheduled at the apparel and trade marts throughout the year in conjunction with the introduction of the new, seasonal lines presented by the manufacturers

89
Q

showroom

A

a place where the buyers can view line styles that would others be only visible in a catalogue or online

90
Q

another name for wholesale is

A

cost price

91
Q

merchandise coordinator

A

employed by manufacturer to work in retail stores that carry that manufacturers line

92
Q

an apparel mart is a building that houses temporary and permanent showrooms for manufactures to show buyers new lines during market weeks

A

true

93
Q

key accounts

A

the retailers that place the largest orders with a manufacturers rep.

94
Q

human resources

A

the function in charge of an organizations employees, which includes finding employees and building the organization up to another threshold of performance through the companies employees

95
Q

accounts payable

A

the amount owed to creditors for goods and services; often the amount owed by a business to its suppliers or vendors

96
Q

accounts receivable

A

is the amount of money owed to a business that it expects to receive for goods furnished and services rendered, including sales made on credit, reimbursements earned, and refunds due

97
Q

responsibilities of a showroom salesperson

A
  • contacts buyers to schedule appointments for market weeks, presents, and sells the latest line to them
  • organizes the showroom and the sample lines
  • writes orders for buyers visiting the showroom who find merchandise to purchase for their stores
98
Q

human resources management is in charge of

A
  • gauging the staffing needs for the company
  • recruiting training and terminating employees
  • overseeing employee benefits and personnel records
99
Q

goods received from other countries

A

imports

100
Q

first cost

A

calculated before shipping taxes, and related fees are added

101
Q

sourcing

A

at the primary level of the industry, this refers to a supplier of components needed to make the final product, can also refer to the suppliers of the production processes or manufacturing

102
Q

findings

A

include such product components as zippers, thread, linings, and interfacings

103
Q

purchase order

A

a contract for merchandise between the buyer, as a rep. of his or her firm and the vendor

104
Q

exports

A

goods shipped to other countries

105
Q

licensing

A

an agreement in which a manufacturer is given exclusive rights to produce and market goods that carry the registered name and brand mark of a designer, celebrity, character, or product line

106
Q

a piece goods buyer works for a company that uses textiles in the production of its final products. This can be an apparel company, a home furnishings firm, automotive manufacturer, and accessories producer

A

true

107
Q

trimmings

A

include buttons, appliqués and beltings

108
Q

vendor

A

is a manufacturer or a distributor form where a company purchases product parts or production processes

109
Q

a top selling style for a manufacturer or retailer is known as a

A

volume driver

110
Q

country of origin

A

refers to the location in which a product was primarily manufactured, it is most often identified on the products label

111
Q

landed cost

A

refers to the price of a product after taxes, tariffs, and shipping are added to its costs

112
Q

licensing director

A

responsible for overseeing the look, quality, labeling, delivery, and distribution of their campaniles product lines

113
Q

computer integrated manufacturing

A

enables computers to be tied together to communicate throughout the entire product development and manufacturing processes from design to distribution

114
Q

mass customization

A

strategy that allows the manufacturer or retailer to provide individualized products to the consumer

115
Q

quality control manager

A

who is responsible for assuring that standards are met during all the phases of production

116
Q

cut to stock

A

when fabrics and other product components are purchased and manufacturing may begin before orders are acquired

117
Q

digital twin

A

a virtual scan of a customers measurements

118
Q

supply chain management

A

all the activities required to coordinate and manage every step need to bring a product to the retail seller or consumer

119
Q

product void

A

defined as merchandise categories in which there are few, if any, times to fill consumer needs and desires

120
Q

UPC is the next generation bar code

A

false

121
Q

end product

A

merchandise to be purchased by the customer

122
Q

pattern grader

A

cuts in the full range of sizes offered by the manufacturer

123
Q

production planner

A

estimates the amounts and types of products the company will manufacture

124
Q

cut to order

A

when orders are received from the buyers and then on a tight timeline product parts are ordered the line is constructed and it is shipped to the retail accounts on time

125
Q

spreader

A

lays out the elected fabric for cutting

126
Q

traffic manager

A

supervises workflow on the factory floor, monitoring the product from start to finish

127
Q

marker marker

A

constructs a cost effective and quality pattern layout

128
Q

advertising

A

refers to a type of promotion that is paid, non personal communication delivered through mass media

129
Q

social media director

A

develops, manages, and oversees the implementation of public relations programs in the such venues as Facebook, twitter, and instagram

130
Q

pop up shops

A

hide and seek botquies open in other retail locations or at vacant spaces with little preliminary promotion. they quickly draw crowds are open for a limited period and then disspear or morph into something else

131
Q

promotion diretor

A

guides the marketing activities of the retail or manufacturing operation

132
Q

fashion photo stylist

A

The person who does most of the work before the cameras start shooting, whether for a magazine, film, television series, fashion show, or a personal client is called a fashion

133
Q

philanthropic

A

fashion show is staged to benefit a charity or support an organization.

134
Q

fashion stylist

A

locates apparel and accessories for fashion visuals or clients—for images or personal appearances. They are responsible for bringing to life a photographer or director’s vision for a fashion photography shoot, magazine layout, music video, television or film commercial, or print advertisement

135
Q

tear sheet

A

A page with a photographer’s work that has been pulled from a newspaper, model book, or magazine

136
Q

modeling and talent agency director

A

is responsible for locating and contracting new models and/or actors, training them, and later, securing modeling jobs for them.

137
Q

costumer (costume designer)

A

collaborates with film and video directors to design or consign apparel and accessories that fit with the mood, time frame, and image of the visual.

138
Q

responsibilities of fashion show and event producer

A
  • Select, fit, accessorize, and choreograph models; oversee the presentation’s rehearsal
  • Select the site and oversee the installation of staging, dressing rooms, seating, lighting, and music
  • Market the event through publicity and promotional activities
139
Q

runway models

A

present merchandise in fashion shows

140
Q

print models

A

those hired for photographs to be used in promotional and selling materials, such as catalogues, brochures, or magazine advertisements.

141
Q

fashion event planner

A

person who increases the visibility of a design house, a brand, a product, or a fabric by coordinating activities such as fashion shows, designer guest appearances, etc., that provide exposure for the company.

142
Q

press

A

media seeking to feature a product, company, person, or idea.

143
Q

what makes a fashion company successful

A
  • logo development
  • advertising and branding
  • image creation and manipulation
144
Q

online retailing is expected to…in the next ten years

A

increase

145
Q

digital media artists

A

create animation and digital effects for various media outlets, such as television, movies, and video games.

146
Q

graphic designers

A

use skills and software to create unique ideas and concepts in order to attract customers and convey a specific message.

147
Q

web programmers

A

deal with the coding and technical aspects of a website. They work with management to ensure that the basic construction of the site is acceptable.

148
Q

How does an employer determine if the Web site designer he or she has hired is successful

A
  • Whether people stay on a site or leave it

- Whether they do what the site wants them to do while they are there

149
Q

a fashion journalist needs to have

A

expertise in fashion and advanced writing skills, combined with the ability to communicate ideas and facts in interesting ways.

150
Q

fashion journalists build what to do what

A

a network, of who’s who to secure the best, most exclusive interviews

151
Q

urrently about ____ of the fashion writing population—are self-employed freelance writers or full-time bloggers.

A

two-thirds

152
Q

is it important for fashion journalists and writers to have selling skills

A

yes

153
Q

In order to be a fashion blogger, you need to be a ___________ in the fashion field and a ________ in a distinctive area (or areas) of the field.

A

general expert, specialist

154
Q

A.
Comes with much freedom

B.
Income is unpredictable

C.
Often costs associated with the start-up phase
what does this describe?

A

fashion bloggers and blogs

155
Q

bloggers are generally not paid until when

A

until they reach a point of success that they can start making money through advertisers who pay to be featured on their blogs.

156
Q

is it the best time to start your blog after college graduation

A

no

157
Q

brand marketing manager

A

develops and executes multichannel brand marketing and promotional programs to drive brand awareness and ultimately generate increased revenue.

158
Q

“Fast fashion” retailers rely solely on price, rather than distribution, to sell more goods.

A

false

159
Q

digital marketing manager

A

responsible for managing online campaigns to raise brand awareness with the main goal of driving online traffic to the company’s Web site, blog, Pinterest boards, or whatever media the company uses to connect with customers.

160
Q

Which of two marketing mix variables are primarily represented in the following scenario? Karl Lagerfeld of Chanel designs a moderately priced apparel line under a new label for sale exclusively at a major, specialty retailer located across the U.S.

A

price and placement

161
Q

Branding is the sum of all the associations, feelings, beliefs, attitudes, and perceptions customers have with a company and/or its products.

A

true

162
Q

creative director

A

oversees art directors and in-house art staff; works directly with the marketing director or is the marketing director; ensures that the strategy, marketing goals, and branding expectations are being met.

163
Q

channel of distribution

A

The methods selected for moving goods from producer to consumer

164
Q

product marketing manager

A

makes sure that the product is available where and when it is wanted through different types of outlets and store locations.

165
Q

planner

A

develops sales forecasts, inventory plans, and spending budgets for merchandise with or for the buyer in order to achieve the retailer’s sales and profit objectives.

166
Q

key vendors

A

lines of manufacturers featured as the largest proportion of inventory.

167
Q

buyer

A

recognizes trends, procures merchandise that reflects these trends, and fits with the target market in terms of taste and price, and then translates them into a profitable business plan for the retailer.

168
Q

open-to-buy

A

The amount of money allocated for new merchandise purchases each month is called

169
Q

the six-month plan

A

takes into account past and projected sales, inventory, markups, and markdowns by department.

170
Q

gross margin

A

The actual profit after the cost of goods, markdowns, and other expenses are deducted

171
Q

general merchandise manager

A

is the “boss of the buyer’s boss,” and manages the buyers of all divisions in a retail operation

172
Q

Product development

A

Creating a garment from start to finish. Includes: finding, designing, and developing seasonal lines

173
Q

target market

A

a group of customers identified through a process of market segmentation that have similar wants and needs for certain products or services

174
Q

target market described in terms of

A
  • demographic characteristics

- lifestyle variables

175
Q

demographic characteristics

A

Age, sex, income, geographic location, occupation

176
Q

merchandise

A

the activities involved in planning and development (or buying) of a merchandise line for targeted customers, providing customers with what they want, when they want it, at prices they can afford and are willing to pay

177
Q

customers: fringe

A

occasionally shop or may be attracted to shop

offer potential for business growth

178
Q

computer aided design (CAD)

A
  • price together elements
  • repeat a fabric pattern
  • simulate drape on figure
  • experiment with cool and fabric changes quickly
179
Q

swatch

A
  • a small sample of the intended fabric or trim
  • attached to the sketch or drawing
  • essential that fabric be chosen before a design is reviewed
  • sometime exact fabric isn’t available yet
  • use a facsimile fabric(as close to it as you can get)
180
Q

most appropriate products for private label (with less design emphasis)

A
  • moderate and entry price-point categories
  • basic apparel
  • easy-fit apparel
  • categories with weak or no competing major brands
  • jeans for a price-point alternative to major brands
181
Q

traditional pattern making

A

begins with a basic pattern

  • called a block or sloper
  • on heavy paper called OAKED??
182
Q

pattern making from a draped sign

A

limited to couture and designer price zones

-draping:

183
Q

prototype

A

sample garment made in actual or facsimile fabric

184
Q

fit model

A

used to approve prototype

-to assess, fit, styling

185
Q

marker

A

the layout of the pattern pieces

186
Q

at the conclusion of the line review

A

goal is to develop a tight group of styles that will sell well at market

187
Q

color ways

A
  • the variety of colors available for a style

- not every style in every color

188
Q

list of three written things

A

hbfkjabgr

189
Q

final costing

A

includes all costs to produce a garment

-materials and labor

190
Q

cost

A
  • maufacturers cost to produce the goods
  • includes all costs to produce a garment
  • marterials and labor
191
Q

whole sale price

A

-price shown to buyers at market