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Sports Marketing > Exam 1 Review > Flashcards

Exam 1 Review Flashcards

1
Q

these are the two broad domains of sports marketing

A

marketing through sports
marketing of sports products

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2
Q

this domain is used to market a non-sport product using sport as a primary platform

A

marketing through sports

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3
Q

this strategy involves the creation of an official relationship between a marketer and some noteworthy sports property

A

traditional sponsorship

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4
Q

this domain is used when marketing a product with a sports connection

A

marketing of sports products

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5
Q

this process is used to show the value one receives based on their sponsorship with a given product or organization

A

a return on sponsorship investment

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6
Q

these are the three sport sponsorship-based strategies

A

venue naming rights
endorsements
licensing

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7
Q

this type of audience would listen to sporting events through the radio

A

media-based audience

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8
Q

these are the four domains of the marketing matrix

A

product
alignments
sports
theme

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9
Q

these are the four P’s of the marketing mix

A

product
price
place (distribution)
promotion

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10
Q

list the four products of SASS

A

sports goods
apparel
athletic shoes
sports-related products

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11
Q

this type of product is needed to use the theme-based strategy

A

non-sport product

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12
Q

these are the two components of a traditional marketing strategy

A

a target market and a marketing mix

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13
Q

this event carries the best platforms to market a non-sports product to a sports audience

A

the super bowl

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14
Q

this process is used in advertising when marketing a specific product to a niche market

A

narrowcasting

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15
Q

this is a particular group that a marketer has selected to promote a specific product to

A

a target market

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16
Q

this concept is based on the premise that all sponsorships must be supported with strategic efforts that are designed to enhance the effectiveness of the sponsorship

A

leveraging

17
Q

this type of alignment is used when a company has the right to print another trademark product on another product

A

licensing

18
Q

this advertising option is used when a product is presented using a sports figure or organization

A

an endorsement

19
Q

this is typically an exclusive deal allowing a company sole rights to place their identity on a facility

A

venue naming rights

20
Q

this industry heavily used the alignment based strategy until laws were passed in preventing them from advertising their products

A

tobacco

21
Q

this is the lowest level event on the pyramid

A

local events

22
Q

this is the second level of the pyramid

A

regional events

23
Q

this is the middle level of the pyramid

A

national events

24
Q

this is the second from the top level of the pyramid ?

A

international events

Sports Marketing (1 decks)

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