Exam 2 Flashcards

1
Q

Public affairs

A

The aspect of public relations that deal with he political environment of organizations

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2
Q

Business/ Corporate

A

Typical target : government , public interest groups, and employees

Responsibility: detect shift in public opinion and politics

Activities :

  • develop and maintain government relations at all levels
  • make communication with policy makers

Tactics : reaching out to local gov officials and developing relationships

  • active communications with policy makes In case of new bills being passed
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3
Q

Nonprofit target

A
  • government agencies
  • special Interest groups
  • employees
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4
Q

Nonprofit responsibility

A
  • improving communicable with audience
  • influencing legislative and regulatory actions
  • encouraging constituent participation
  • expanding awareness and understanding of those in power
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