Exam 2 Flashcards
1
Q
Public affairs
A
The aspect of public relations that deal with he political environment of organizations
2
Q
Business/ Corporate
A
Typical target : government , public interest groups, and employees
Responsibility: detect shift in public opinion and politics
Activities :
- develop and maintain government relations at all levels
- make communication with policy makers
Tactics : reaching out to local gov officials and developing relationships
- active communications with policy makes In case of new bills being passed
3
Q
Nonprofit target
A
- government agencies
- special Interest groups
- employees
4
Q
Nonprofit responsibility
A
- improving communicable with audience
- influencing legislative and regulatory actions
- encouraging constituent participation
- expanding awareness and understanding of those in power