Exam #2 Flashcards
Not knowing what people have chosen
choice blindness
tendency to respond to and remember some stimuli more than others
attention
stands out immediately
preattentive process
requires searching through the items in series
attentive process
tendency to read the words instead of saying the color of ink
stroop effect
failure to detect changes in parts of a scene
change blindness
Easy distraction, impulsiveness, moodiness, and failure to follow through on plans
attention deficit disorder
excessive activity and fidgetiness
deficit hyperactivity disorder
familiar or typical examples
prototypes
Thinking about one of the concepts shown in this figure will activate, or prime, the concepts linked to it
spreading activation
Reading or hearing one word makes it easier to think or recognize a related word
priming
an explicit procedure for calculating an answer or testing every hypothesis
algorithm
strategies for simplifying a problem and generating a satisfactory guess
heuristics
thoroughly considering all available choices to find the best one
maximizing
searching only until you find something satisfactory
satisficing