Exam Unit 1

Question 1

What are codes and conventions?

Answer 1

Codes are systems of signs, which create meaning.
Eg.
bear cans=drunk people

Question 2

Define denotation and connotations

Answer 2

denotation is the precise, literal definition of a word that might be found in a dictionary whereas, Connotation refers to the wide array of positive and negative associations that most words naturally carry with them.

Question 3

Define selection

Answer 3

Media producers choosing to include certain elements

Question 4

Define omition

Answer 4

Media producers choosing to exclude certain elements

Question 5

Define the term digital divide

Answer 5

Digital divide is the technological gap between first world and third world countries. This doesn’t favour thirds world countries as they are granted limited opportunities.

Question 6

Centralised funding definition

Answer 6

The traditional way of funding from a large company, eg. Walt Disney or a bank

Question 7

Decentralised funding

Answer 7

New way of funding, which is known as crowd funding, having many sources funding a project.

Question 8

List the 4 types of crowd funding

Answer 8

Donation
Equity
Pre order
Reward based

Question 9

Difference between centralised distribution and decentralised distribution.

Answer 9

Centralised involves larger companies distributing via for example film, to, newspaper, billboards for marketing. Where’s decentralised distribution is independent using platforms Li,e Facebook and Twitter for marketing

Question 10

What is copyright?

Answer 10

Exclusive and assignable legal right to the originator for a fixed number of years to print, publish, perform, film and record.

Question 11

Advantage and disadvantage of copyright

Answer 11

It protects the original artist however it restricts creativity of the artist. Harsh penalties apply as well, just for the financial profitability of the media.

Question 12

Fair use

Answer 12

It is a copy right law that enables people to use a small amount of copyrighted things for their own benefit of learning or freedom of speech etc.

Question 13

Intellectual property

Answer 13

intangible property that is the result of creativity, such as patents, copyrights, etc.

Question 14

Financial profitability

Answer 14

The ability of media owners to generate a large amount of funds however, it’s too much in favour of major corporations.