execution Flashcards
1
Q
What are the 4 Ps
A
Product
Place
Price
Promotion
2
Q
What is “Product” all about?
A
Building customer value
3
Q
What is a product?
A
Anything that can be offered to a market for attention, acquisition, use, or consumption that satisfies a want or need
4
Q
What is a service?
A
A form of product that consists of activities or benefits that are offered for sale and are essentially intangible, and do not result in ownership
5
Q
What are the dimensions within a product?
A
Product Concept (What the product offers) Formal Product (product attributes: who makes it, quality, packaging, design) Extended Product (additional services: delivery, warranty, etc.)
6
Q
What is a brand
A
Name, term, symbol, sign or design, or a combination of these, that identifies the maker or seller of a product or service
7
Q
Strategies for developing and expanding brands
A
Line Extension, Brand Extension
Multibrands, New brands
8
Q
What is distribution (“place”) all about?
A
Delivering customer value
