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Final Flashcards

1
Q

International professional organizations

A

Global scale makes it possible to have international professionals devoted to pr education. Research and professional standard.

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2
Q

International association of business communications

A

Created a professional development guide for practitioners to help them identify the skills and knowledge necessary for attaining career goals and ethics review committee to inforce a code of ethics.

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3
Q

International public relations association

A

Promoted professional recognition high atandards and ethics making practitioners working in international aspects of public relations

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4
Q

Public relations society of America

A

Provides opportunities for continuing education and encourages ethical behavior

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5
Q

7 principles of public relations

A
  1. Tell the truth
  2. Prove it with action
  3. Listen to the customer
  4. Manage for tomorrow
  5. Conduct public relations as if the whole company depends on it
  6. Realize a company’s true character is expressed by its people
  7. Remain calm patient and good humored
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6
Q

Positives of socially responsible PR

A
  1. Improves professional practice
  2. Improves conduct by emphasizing need for public approval
  3. Makes all points of view articulate in the public forum
  4. Uses communication and mediation to replace misinformation with information discord with rapport
  5. Fulfills social responsibly to promote human welfare by helping social systems adapt to changing needs and environments
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7
Q

Negatives of socially responsible PR

A
  1. Promotes special interests sometimes at the cost of the public well being
  2. Clutters already chocked channels of communication with the debris of evens and phony phases that confuse instead of clarify
  3. Credibility gaps
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8
Q

Legal considerations

A
  1. Freedom of expression
  2. Right of state to regulate occupations
  3. Rights for individuals to pursue occupations without unjustified government interference
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9
Q

Accreditation

A

Ways to encourage professionalism and accountability

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10
Q

Global village

A

Ways people communicate depending on the size
Now time and distance disappears and you can communicate with anyone anywhere in the world
More immediacy

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11
Q

Agenda setting process

A

Media sets the agenda
Address most important stories but does not tell people to do a certain thing
Measured by amount of people it effects

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12
Q

Spiral silence theory

A

If people don’t talk about a topic it will not be important

Makes you question importance if no one is talking about if you assume it’s not important

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13
Q

Internal PR

A

HR department

Commitment to productivity

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14
Q

2 way process is

A

Formal
Multi dimensional
Upward downward Communications

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15
Q

Upward Communications

A

Asking employees for input
Needs profess
Be more productive

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16
Q

Downward Communications

A

Talking to people within organization

Standard

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17
Q

HR Human Resources model

A

Informal structure
Talking outside hierarchy
Can damage company if one person gets laid off they talk to others

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18
Q

External function

A 
Dynamic 
More media 
Faster 
More specific 
Consumer has more control 
More media smaller audience
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19
Q

Newspaper

A 
Old dominate form 
Loosing readers 
Sets agenda for other media’s 
More powerful people use it 
Large audience
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20
Q

News wires

A

People set out for stories, put their news on wires and news can purchase and use their stories
Economic model that makes sense
Stays constant

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21
Q

Media is interconnected

A

1 effects the other

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22
Q

Magazines

A

Specialization
Identifying trends and audience
Audience depends on advertising

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23
Q

Radio

A

Adv. 3 hours per day

Talk radio

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24
Q

Business and industry

A

When business start they are positive then turn into a mega company
Viewed as greedy foolish or criminal

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25
Q

Era of cooperate sociability

A

Demonstrate ethical conducts
Doing good by doing well
Investing in philanthropy
Ex. Tylonal

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26
Q

Financial public relations

A

Private owned-go public they offer up shared

Public company- says to buy a share and invest in them

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27
Q

FCC

A

Makes sure things are fair and they over see buy and selling of stock

Public company has to file report so they can keep file

Everyone has same info so it is honest

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28
Q

GAP

A

Generally accepted accounting principle

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29
Q

Ray Moore

A

Senate election in Alabama

30
Q

NASA

A

High approval and good PR

Found direct things in research that impacts people

31
Q

FCS

A

Tax collection agency had lowest pr rating

32
Q

Franking

A

Gov sets aside tax payers money for representatives to communicate what’s going on in congress

They should be using that through term but only use it during reelection

33
Q

Sunshine laws

A

Apply to public meetings that they should be open unless reason not to be
Can’t say meeting is about one thing and talk about something else
Has to tell about meeting before hand

34
Q

FOIA freedom of Information act

A

Deals with documents you should be able to get public documents

35
Q

USIA

A

Agency to promote federal money
Work with media to find common interest in different countries
Increase diplomatic ties

36
Q

PR VS Legal

A

Company usually goes legal route

37
Q

Law

A

System of rules that governs society

38
Q

First amendment

A

Freedom of speech= foundation of PR

39
Q

Free press

A

Journalists can choice what they write about

Media has the choice to choose what they publish

40
Q

Print media

A

State government should not be allowed to compel a newspaper to print something that its editors would not have chosen

41
Q

Reno vs. American civil liberties union

A

Speech on the internet was fully protected by 1st amendment

Gives public relations free reign to use the internet to send unmediated Communications to various public’s

Protect minors from explicit material

42
Q

Children’s internet protection act

A

Requires public schools and libraries that receive federal money for internet use to install technology prevention measures from harmful material

43
Q

Communications act of 1934

A

Gave the agency the power to make and enforce programming policies for broadcasting and to issue renew or deny licenses to individuals station operations

44
Q

Virginia state board of pharmacy vs. virgins citizens consumer council

Court could not limit pharmacists right to provide information about prescription drug prices

A

Commercial speech rights

Commercial speech must be about legal activity

Commercial speech cannot be misleading

45
Q

The federal trade commission

A

Authority to regulate advertising making sure its truthful

April 2011 field complaints against 10 companies making false claims against health benefits

46
Q

First national bank of Boston vs. bellotti

A

1st amendment protects political speech

Bank wanted to buy other companies advertising to oppose personal income tax

Commercial speech is protected have the right to make contributions to ballot initiative campaigns

47
Q

Bipartisan campaign reform act of 2002

A

Regulates politics election contributions

Corporations may not contribute on behalf of political parties

48
Q

Federal regulation of lobbying act of 1946

A

Lobbyists for organizations were required to disclose their activities

49
Q

Lobbyist

A

Someone employed or retained by a client who makes more than one contact on behalf of the client

50
Q

Copyright protection

A

Make sure original work is bing produced
Preserves public interest by guaranteeing that the right to use the works without restrictions will eventually be passed to all people

51
Q

Infringement

A

Violation of one or more of the copyright rights of an owner

52
Q

Lanham act

A

Protects trademarks used by companies to identify and distinguish their goods or services

53
Q

Defamation

A

Wrongfully harming an individuals reputation

Privacy

54
Q

Suing for libel

A

Individuals or organizations has the right to sue for libel except for government institutions because 1st amendment right that gives citizens the right to critics government actions

55
Q

New York Times vs. Sullivan

A

Holding public officials to the higher standard of actual malice

Politician said he should not be investigated by media. Was turned down.

We want the media to stay connected so they can check in on what’s going on

56
Q

6 standards of proof for a libel case

A
  1. Defamation-injures another’s reputation or name
  2. Identification- prove who the person libel is
  3. Publication- witnessed by a third party
  4. Fault- mistake that was made
    Actual malice- statement made
    Negligence- failure to admit statement
  5. Falsity- language is untrue. Apples to public officials
  6. Damages- actual financial harms
57
Q

Summary judgement

A

Case is dismissed because failure to meet the libel actions burden of proof

58
Q

Statue of limitations

A

Limited time can bring a lawsuit for libel has expires.

Vary from state to state

59
Q

Law of privacy

A
  1. Intrusion- how information was gathered and media’s intrusion into people’s lives
  2. Public disclosure- sharing of information
  3. False light- distorting information or making information up
  4. Appropriation- usage without permission
60
Q

Communication process model

A

Communication is a reciprocal process of exchanging signals to inform persuade or instruct based on shared meaning and conditioned by the communicators relationship and the social context

61
Q

Internal relations

A
  1. The value of understanding, teamwork, and commitment by employees in achieving bottom line results
  2. Need to build a strong manager communications network
62
Q

Working relationships

A
  1. trust between employees and employer
  2. Honest flowing information
  3. Satisfying status and participation
  4. Continuity of work without strife
  5. Healthy or safe surrounding
  6. Success for the enterprise
  7. Optimism about the future
63
Q

Dimensions of culture

A

Power distance- managers and employees see themselves as different

Individualism- put their own individual needs ahead of the needs for the group

Uncertainty avoidance- organizational structures that reduce anxiety

Masculinity- behaviors such as aggression

64
Q

Asymmetrical worldview

A

Organizations goal is to get what it wants without having to change the way it does business internally

Focus on goals of organization and culture is to resist change

65
Q

Symmetrical worldview

A

Ideas of negotiation conflict resolution and compromise in an organizations operating procedures

Self oriented and goals are made in a shared fashion by incorporating what public wants

66
Q

Goals of public affairs in government

A
  1. Informing constituent
  2. Enduring active cooperation in government programs
  3. Serving as the public’s advocate to government administrators
  4. Fostering citizen support for established policies and programs
  5. Facilitating media relations
  6. Building community and nation
67
Q

If we want people to vote

A

People need to know what’s going on
Media informs people
Media cannot be owned by government

68
Q

Advertising

A

1967 it is a form of protected speech

Tells us who’s on the court makes a difference in ruling

69
Q

Political expression

A

You should be able to say who you’re in favor for

1st amendment

70
Q

Giving money to politician

A

Form of protected speech
Up to 1000$ per candidate
No limit on political action committee

71
Q

Bucklee vs. valeo

A

People who give the most money have the most power

There has to be a limit on amount you donate to a politician

Limits on election spending

72
Q

Broadcasting

A

Limited in amendment right

FCC- regulates frequency

Gov is involved but not as much as print

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