First Quiz Flashcards

1
Q

= means or method

A

media

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2
Q

Factors of using media

A

Factors of using media

* entertain 
* inform
* educates
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3
Q

Mass Media: social institution

A

Mass Media: social institution

* Broadcast
* New media
* outdoor
* print
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4
Q

Print Media

A

Print Media

* with ink
* used for independence dati
n
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5
Q
  • 4 newspapers:
A
  • La Independecia
    * La Solidaridad
    * La Libertad
    * Kalayaan
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6
Q

Broadcast Media

A

Broadcast Media

* radio, tv, ganern
* oldest and first broadcasting bitch: ABS CBN (Alto Broadcasting System)
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7
Q

New Media

=
A

New Media

* portable
* advanced
* digital
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8
Q

IMPACT OF MEDIA

A
Prosumer: 
Supersaturation: 
Multitasking: 
Cyberspace: 
Visual Thinking/Tasking (
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9
Q

creates producers and consumers

A

Prosumer

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10
Q

overload of information

A

Supersaturation:

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11
Q

degrades quality of work coz ya ass is distracted

A

Multitasking:

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12
Q

creates business, provides education, and entertainment

A

Cyberspace

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13
Q

= captures attention

A

Visual Thinking/Tasking

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14
Q
  • information is ideas, to inform
    • knowledge is our understanding, for education
    • information: comprehensive (deep analysis), multifaceted (different perspectives), diverse (respects other belief, various topics)
A

Information (Media act as a channel of information and knowledge)

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15
Q

Information is

A

comprehensive (deep analysis), multifaceted (different perspectives), diverse (respects other belief, various topics)

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16
Q

media serves as a mediator

A

Facilitate informed debates between diverse social actors)

17
Q
  • promotes equality

* advocates social awareness

A

Media are means by which society learns about itself and builds a sense of community

18
Q
  • keeps the govt in check

* journalism

A
  • media as a watchdog of govt in all its form
19
Q
  • respect cultures

* harmonious relstionships

A
  • media as a vehicle for cultural expression and cohesion within and between nations
20
Q
  • We dont have the same opinions i guess Xd

* Respecc

A
  • media as an advocate and social actor in its own right while respecting pluralistic values
21
Q

World beyond experience

A

(media provides us with of what we learn about the world beyond our experience)

22
Q

earliest form of writing.

A

Egyptian hieroglyphs

23
Q

Chinese style of writing.

A

Pictographic writing

24
Q

were also used to reach more people over great distance.

A

persian messenger

25
Q

maybe the predecessor of the postal service.

A

Pony express

26
Q

information was mostly passed on orally

A

Pre-industrial age

27
Q

are tediously copied and posted in public places.

A

Laws and edicts

28
Q

invention of printing technology.

A

17th century

29
Q

were invested I Europe.

A

modern newspaper

30
Q

Printed New Sheet

A

Ming Dynasty Court in 1582.

31
Q

1 7th century

A

Black printed handbills.

32
Q

18th century –

A

modern magazine