Fundraising 101

Question 1

When fundraising for a university, what are the priorities to keep in mind?

Answer 1

1. Establish a clear and compelling purpose aligned with the university’s mission and vision is crucial.
2. Build relationships with potential donors, alumni, and stakeholders based on trust, transparency, and engagement is fundamental.
3. Understand donors’ interests and motivations and tailoring fundraising efforts accordingly ensures a donor-centric approach.
4. Communicate the impact of donations, robust stewardship practices, and strategic planning with specific goals and metrics for success are paramount.
5. Embrace diversity and inclusion, maintain compliance with ethical and legal standards, foster collaboration
6. Remain adaptable to changing circumstances