Gender Inequality (media) Fem Disadvantage

Question 1

Ferguson

Answer 1

Conducted a content analysis of women’s magazines and counted up the number of times a certain topic was covered. She concluded women’s’ magazines were based around a ‘cult of femininity’ which promotes the idea that excellence is achieved through caring for others, the family, marriage and appearance.

Question 2

Tuchman

Answer 2

argued that the narrow range of role for women lead to their ‘symbolic annihilation’ in the media. This concept refers to the phenomenon where the mass media omit, trivialise, or condemn certain groups that are not socially valued – Such as women.

Question 3

Mulvey

Answer 3

notes that typical examples of the male gaze include medium close-up shots of women from over a man’s shoulder, shots that pan and fixate on a woman’s body, and scenes that frequently occur which show a man actively observing a passive woman. Women in the media are viewed through the eyes of heterosexual men (male gaze). Women are therefore presented as passive objects for male desire.

Question 4

Laura bates everyday sexism project

Answer 4

Women directed 5% of 250 major films in 2012 and only 1/5 of front page newspaper articles are written by women.

Question 5

Who

Answer 5

Ferguson, Tuchman, mukvey, laura bates