Green Marketing Flashcards

1
Q

What is green marketing

A
  • Marketing products and services based on environmental factors or awareness
  • Using environmentally friendly processes such as recycling water, renewable energy or reducing CO2 emissions
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2
Q

Green Marketing and Sustainable Development

A
  • Green Marketing is practiced by companiescommitted to sustainable development and corporate social responsibility.
  • Businesses are able to attract more consumers and reduce expenses through implementing sustainable practices.
  • Demonstrating a high level of social responsibility can increase brand loyalty among socially conscious consumers
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3
Q

3 Phases of Green Marketing

A
  • Ecological Green Markeing: finding solutions to environmental problems
  • environmental green marketing: focuses on clean technology trough
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