Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

GRPH 202 > GRPH 202 Quiz 5 > Flashcards

GRPH 202 Quiz 5 Flashcards

1
Q

Designers are born designers. T or F?

A

False; designers are NOT born designers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Each graphic design solution requires work, research, & creative energy. T or F?

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are the four main components of a graphic design solution?

A
  1. Strategy
  2. Concept
  3. Design
  4. Craft
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

The graphic designer works in collaboration with a ______.

A

client

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is an identifying mark in graphic design?

A

Logo

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Give an example of a visual identity system:

A

Logo, packaging, stationary, posters, labels, reports

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

The designer must help the client clarify the design problem. T or F?

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

The graphic designer can work in collaboration with:

A 
art directors
printer
copywriters
illustrators
photographers//stock photography
film directors
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

During the first step of the process the _____ & the designer work together to establish the _______.

A

client; objectives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

A clear description of goal that should summarize the key messages that will be expressed in the design.

A

objective statement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Examples of objectives:

A

fact/info
desired personality/image
position in the market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Once the design is roughed out, you can evaluate your design on how well it expresses the objectives statement. T or F?

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Not all graphic design serves a purpose. T or F?

A

False; ALL graphic design serves a purpose.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are the 3 types of graphic design?

A

-Promotional
-Informational
-Editorial
(P.I.E.)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

informs & identifies; anything that guides our greater understanding

A

Informational design

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Examples of informational design:

A 
logos
symbols
pictograms
diagrams
charts
maps
retail guides
informational booklets
catalogs
identity systems
web sites
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Design of publications

A

Editorial design

18
Q

Examples of editorial design:

A

magazines
books
newspapers
newsletters

19
Q

meant to promote ideas/persuade

A

Promotional design

20
Q

Example of promotional design:

A 
advertisements
internet banners
packaging
web sites
point of purchase display
brochures
sales promotions
posters
book jackets
covers
21
Q

Promotional, Editorial, and Informational design never overlap each other. T or F?

A

False; they OFTEN overlap.

22
Q

What are some of the purposes of the design applications?

A

give accessible info about ideas, products, services; create a bond between consumer & client, promote sales, enhance communication

23
Q

Which type of design has the highest degree of persuasive intent & information?

A

Promotional

24
Q

Graphic design is aimed at a mass audience that might vary in size & demographics. T or F?

A

True

25
Q

A client will be _______ with similar products or services of others in the marketplace.

A

competing

26
Q

It is not important to know a product/service position in the marketplace. T or F?

A

False; it IS important to know the position

27
Q

It is important to find out how the client’s product or service compares in:

A 
price
quality
uniqueness
special offers
consumer ratings
28
Q

Designs have two levels of meaning. T or F?

A

True

29
Q

First level of design meaning:

A

Direct message of a word, sign, image. (Denotation)

30
Q

Second level of design meaning:

A

What is being conveyed or suggested by the overall design. (Connotation)

31
Q

The purpose & appearance can establish the _________ of a product or service:

A

personality

32
Q

All the formal elements and the way they are put together with the principles of design can establish a design solutions personality. T or F?

A

True

33
Q

the creative solution to the design problem; underlying logic, thinking, or reasoning for how you design a piece

A

Design concept

34
Q

A design concept is the framework for all your design decisions. T or F?

A

True

35
Q

Successful concepts are ________ & ________.

A

Innovative & creative

36
Q

Graphic design begins with a _____ _____.

A

visual concept

37
Q

Another word for strategy?

A

Design objectives

38
Q

Design concept steps:

A

Define design objectives
Research
Sketch, draw, doodle

39
Q

Other methods if you have trouble with design ideas:

A 
Brainstorm
Fool around
Do something else; but DONT forget!!
Find visual stimulation
Think of the WRONG answer
Change directions of design idea
40
Q

The more research you do the less your flexibility. T or F?

A

False; the GREATER the flexibility

41
Q

Working out bugs in the early stages is the best idea. T or F?

A

True

42
Q

Never give up on your design concept even if it is not working. T or F?

A

False !

GRPH 202 (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions