History

Question 0

What is marketing ROI

Answer 0

Profit or CLV - Investment
_______________________

         Investment

Question 1

When was Amazon founded?

Answer 1

Incorporated in 1994, IPO 1997

Question 2

AMZN’s 4 principles (LOOP)

Answer 2

1. Long-term thinking
2. Obsession with customer
3. Operational excellence
4. Passion for invention

Question 3

Content creators for kindle

Answer 3

Kindle (Amazon publishing) direct publishing lets authors choose 70% royalty to make books avail in kindle

Question 4

Cloud offerings

DADACS

Answer 4

AWS (broad set of compute, storage, database, analytics, application, and deployment)

Amazon EC2 (iaas - storage)
Amazon elastic beanstalk (paas)

Question 5

Seasonality

Answer 5

Higher volume in 4Q (33% of annual revenue in 2014)

Question 6

Competition cloud

Answer 6

Microsoft (Azzure paas and iaas)
IBM (bluemix, softlayer paas and iaas respectively)
Google app engine (paas, iaas both beta)

Question 7

Competitor types

Answer 7

Other online retailers
Physical retail
Venders 
Manufactures
Web portals
Info storage
Search engine
Movie sites (netflix)

Question 8

Kindle competitors

Answer 8

Nook glowlight (barnes, not the same content ecosystem 
Ipad (big, expensive, not real pages)
Kobo Glo (doesnt have near the book selection as kindle and nook)

Question 9

Kindle types

*kindle supposed to evole feelings of warmth and the beginning of something)

Answer 9

• Amazon Kindle @ $79 (no backlight) lower battery life than voyage and paperweight battery life but more memory (4GB)
• Amazon kindle voyage @ $200 (lighter, lighting, good resolution, best one out according to cnet)
• Kindle paperweight @ $119 (ac adapter isnt included, you only get usb cable for charging, ad free version costs $20 more..faster processor, more responsive screen, better light)
• Kindle fire HDX 7 @ $179 (sharp screen, good UI overall good value for amazon prime members) (ad removal $15 more, 16GB is too small for 1080p movies, no built in expansion. No google play option) (overall good because prime, cheap, amazons content library - movies, music, books etc)

Question 10

Kindle general thoughts “Jeff Bezos”

Answer 10

We want to make money when people use our devices, not when they buy them - jeff bezos

Razor vs razor blade

Question 11

Fire TV

Answer 11

Media streaming stick similar to google’s chromecast

Question 12

Fire phone

Answer 12

Only carried by at&t, it’s a flop. Biggest complaint was lack of google play and access to google apps. Now you can get google play

Question 13

Amazon alignment of tablets

Answer 13

Dropping kindle moniker and aligning with “fire” (phone is struggling, fire tv only moderate success)

Company was trying to bouy fire phone with tablet’s reputation and dissociate device from e-reader.

Question 14

Stock

Answer 14

Nasdaq (AMZN) @ 375.11

Question 15

Leadership

Answer 15

Jeff Bezos (bay-zoews) (CEO & Chairman of board)
Jeff Wilke (SVP Consumer Business)
Andrew Jassy (SVP of AWS)

Question 16

Number of employees

Answer 16

110k

Question 17

Marketing

Answer 17

Increases in marketing costs due to increased spending on online marketing channels (sponsored search), payroll, and TV adverts

Prime memberships and shipping offers are good marketing tools

Question 18

Kindle general

Answer 18

• Digital department
• launched 2007 w/original reader
• Includes (kindle fire HD, kindle fire HDX, kindle voyage, kindle paperweight)

Question 19

3rd party sellers

Answer 19

Account for 40% of amazons revenue; good because it democratizes the seller to consumer offerings

Question 20

Kindle free time unlimited

Answer 20

Geared towards kids
8k kid friendly books, movies, tv shows, edu apps, games
2.99 a month

Question 21

Kindle unlimited subscription

Answer 21

Access to over 700k titles and audio books on any device

9.99/mo