Hoorcollege 4

Question 1

Media logic, 3 key aspects

Answer 1

Form: media is the message

Journalistic values and norms: journalistic professional deontology = ethic code (dont lie)

Commercial objectives: Make a profit

Question 2

Social Media logic, 3 key aspects

Answer 2

Form: there are many opportunities and more of a visual culture

Journalistic values and norms: we can all be journalists on social media

Commercial objectives: platforms become publishers

Question 3

Waves of technological change affecting media

Answer 3

1. analog to digital (1994-2004)
2. Rise of the social web
3. Dominance of mobile

Question 4

networked content

Answer 4

for example post on facebook but when you click on it you co directly to the website of the article

Question 5

native content

Answer 5

publishers make this content specially for that kind of social media

Question 6

one step flow (1920-1930)

Answer 6

hypodermic needle model/ magic bullet theory

• linear model
• media messages directly recieved and trigger response
• communication –> message –> medium –> reciever –> effect

Question 7

two step flow (1955)

Answer 7

• personal influence: mass media isnt always reaching people directly but also trough others –> people pass information onto others
• not direct messaging brain wash –> people add their own ideas to messages

Question 8

multi step flow

Answer 8

• people also get information from other people instead of mass media –> spread information to mass groups
• networked type model
• media isnt central point trough which all information and communications flow but a whole network of information passing

Question 9

4 types of nodes/users (Hilbert)

Answer 9

1. voicers = experts on a certain matter
2. media = newspaper journalists
3. amplifier = influencers (people who arent experts but have a large following
4. participant = people who follow others (on twitter for example)