identifying business ideas Flashcards
1
Q
market research
A
process of collecting and analysing information about the target marketplace
used by the business to identify trends and make marketing decisions
2
Q
primary research
A
involves gathering first hand information from the marketplace
researchers go into the marketplace and gather information by making direct contact with consumers
3
Q
types of primary research
A
observations
consumer panels
surveys
mystery shoppers
4
Q
A
