Impacts Of Growth Flashcards
Innovation
used for scientific research which is the process of using the design mix to improve the product, for example improving the appearance of a car by having metallic paint, increasing their chance of selling more custom and therefore raising more revenue, and increasing their market share.
Control
Control helps a business by having a firmer grip within the market. The more a business increases in size the more their opportunity to control their supplies, eg. a Vertically integrating (inorganic growth) with a supplier means the can control their costs and therefore their prices. Leading to increased opportunity for the customers to buy from them rather than their competitors.
Market share
The ability to control a large portion of the segment
Reduce competition
Differentiation leads to a competitive advantage. Larger size,means more revenue and more revenue enables more ability to differentiate
Economies of scale
Bargaining power due to ability to reduce costs
Accessing new skills and knowledge
Especially with inorganic growth
Risking spreading
Especially with economic growth
Access to new markets
both inorganic and organic growth