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The Bridge > Industry > Flashcards

Industry Flashcards

1
Q

What is The Bridge?

A

A Swedish/Danish coproduction. The Bridge is an example of a Scandinavian sub-genre of crime drama - Nordic noir. The title refers to the Oresund Bridge between Sweden and Denmark and is metaphor for the collaboration between the two police forces which commenced after a body was discovered in the middle of the bridge.

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2
Q

Who produced The Bridge?

A

Filmlance international and Nimbus films

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3
Q

What does being produced by two companies mean?

A

They had easier access to two countries for filming and shared production costs meaning higher production budgets

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4
Q

Why can international co productions cause logistic problems?

A

Conflict over which country they legally employ the cast and crew form - the production team agreed to follow the working regulations of Sweden.

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5
Q

Where did some of the funding for series 3 come from?

A

The Copenhagen film fund meaning they employed more Danish cast and crew members. Also received funding from Creative Europe Media giving them a high budget and high quality feel to the show.

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6
Q

What makes shows appealing to audiences?

A

When production values seem high - also helps appeal to global audiences.

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7
Q

Who is the public service broadcaster in Sweden?

A

SVT - meaning there content is funded by license fees and their content must “serve the public” in some way eg be cultural

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8
Q

What is on the rise in the TV industry?

A

International co-productions - a great way of sharing production costs and target global audiences.

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9
Q

What is often considered quite niche by broadcasters and audiences?

A

Subtitled “foreign language” programs still considered quite niche by broadeners and audiences.

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10
Q

What channel was it shown on in Denmark?

A

DR1 which is also a public service broadcaster and license fee funded. Denmark is a small country and almost everyone there watched DR content so broadcasting on this channel is a great way of reaching large national audiences.

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11
Q

What channel was it shown on in the UK?

A

BBC 4 - focuses on showing programmes that feature arts, music and culture.

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12
Q

What time did BBC 4 show The Bridge?

A

BBC 4 showed The Bridge at 9pm on a Saturday which is a peak viewing slot. Its also a slot that the BBC 4 dedicate to showing foreign language drama so its a great way of targeting fans of this genre.

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13
Q

What is significant about all 3 channels being a PSB?

A

They aren’t under any pressure from advertisers to attract huge audiences as they are funded by license fees.

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14
Q

How many countries was The Bridge broadcast in?

A

174 countries and there were 4 seasons made

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15
Q

What proved the shows success?

A

International remakes of The Bridge were made eg the US version of The Bridge and the French production ‘The Tunnel’ - reflecting Hesmondhalghs ideas about companies maximising their profit and minimising risk by reusing successful formats.

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16
Q

Who regulates BBC content?

A

Ofcom to ensure The Bridge doesn’t brake any rules about aspects such as violence, sex, drugs etc

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17
Q

Which scenes may viewers have found gruesome?

A

Viewers may have found scenes of a leg being blown off too gruesome or may have been offended by the reference to gender and or PTSD.

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18
Q

What suggests why the BBC chose to broadcast The Bridge after the watershed?

A

The gruesome nature of the scenes

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19
Q

What has made the watershed a thing of the past?

A

Digital streaming sites including BBC i-Player meaning audiences can watch shows at any time of day making the watershed a thing of the past

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20
Q

What were producers of The Bridge worried about after it was broadcast in Sweden?

A

Worries that it would be pirated online before Danish audiences get chance to see it. So they chose to control the availability of the show broadcasting each episode simultaneously in both Sweden and Denmark.

21
Q

Which countries was The Bridge released on Netflix?

A

Austria, Germany, Switzerland and Canada

22
Q

What is a great way of reaching new audiences?

A

Digital streaming is a highly popular and great way of reaching new audiences eg via suggested content.

23
Q

What helped programme makers explain the show to new audiences?

A

Multiple magazine features and interviews allows the programme makers and cast to explain the show to new audiences

24
Q

What did some of the magazine articles feature?

A

Articles often featured female actors and discussions about feminism engaging audiences who wanted to see stronger female characters.

25
Q

What helped target and older audience?

A

Interviews with cast members on daytime cast shows like ‘this morning’

26
Q

What was a great way of targeting fans or nordic noir?

A

Attending the Nordicana convention was a great way of targeting fans or nordic noir tv.

27
Q

How did they further promote the show?

A

By inviting super fans of the series to the season 3 premiere.

28
Q

What did the BBC webpage for the show offer?

A

Offered lots of useful information about the series and characters.

29
Q

What was social media used for?

A

Social media was also used to promote / tease audiences with behind the scene clips

30
Q

What did the marketing team also use on social media?

A

Hashtags on social media to create trends and encourage audiences to join in with discussions about the show

31
Q

What is the marketing material focused on?

A

Making the genre of the show clear to audiences.

32
Q

What helped market the locations?

A

The locations were features in the trailer and other marketing materials eg the famous Oresund Bridge

33
Q

What did The Bridge follow on from the success of?

A

Followed on from the success of other Nordic Noir crime dramas broadcast by BBc Four including the highly successful ‘The Killing’. The Bridge has four seasons between 2011 and 2018.

34
Q

What type of narrative does The Bridge follow?

A

A flexi-narrative. The characters are complex, storyline interweave and the audience is challenged through enigma and engagement . Narrative disruptions also occur that change the course of the story.

35
Q

What are some complex enigmatic narrative strands carrying on from other series?

A

-Sagas past and involvement with Martin
-The partnership and team dynamics
-The Crime
-Additional story lines

36
Q

Todorovs Narratology and The Bridge?

A

-The opening of The Bridge is an initial Equilibrium
-The disruption to this equilibrium is the discovery of the body. Enigma codes then established.
-There is then a cliffhanger with an explosion where Hanne is seriously injured and the introduction to Sagas new partner Henrick.

37
Q

What has Nordic noir gained?

A

Global popularity regardless of language barriers, contemporary audiences are more accepting of subtitles.

38
Q

What has BBC 4 been at the forefront of?

A

Establishing Non-English language programmes including ‘The killing’ and ‘The Bridge’ have become an important element of BBC 4s brand identity with trailers reinforcing it as the home of Nordic Noir.

39
Q

What is BBC 4’s remit?

A

To reflect a range of UK and international arts, music and culture.

40
Q

Who is the main distributor of The Bridge?

A

ZDF enterprise which distributed it to over 150 countries worldwide.

41
Q

What did the marketing material focus on?

A

-BBC brand connotes quality
-The team of detectives establishing a sense of community, some of marketing products had Saga at forefront
-Character of Saga as a troubled protagonist
-The Swedish/Danish setting with iconic Oresund Bridge
-Radio Times used a front cover image of Saga in her recognisable over coat.

42
Q

Why are coproductions attractive?

A

The colllaboration means Econmic responsibility can be shared and the more contributors the bigger the production budget.

43
Q

Who else did The Bridge receive funding from?

A

European Public service broadcaster

44
Q

Who did the third season of The Bridge receive funding from?

A

-The Copenhagen film fund, resulting in more Danish crew members being employed.
-1 million grant received from Creative Europe Media helping support the high production vales.

45
Q

How has the BBC minimised risk but maximised profit? (Hesmondhalgh)

A

-Vertical integration, The Bridge is a co-production which received funding from several production companies and was distributed globally by ZDF
-The BBC format their products so that audiences can anticipate what to expect from new products through familiarity of genre conventions like Nordic noir.

46
Q

Once the programme was established how did The Bridge engage with audiences?

A

Once the programme was established the marketing material used the recognisable characters, setting and iconic opening soundtrack to engage with audiences.

47
Q

Social and Cultural context: What does the programme reflect?

A

Reflects the changing attitudes towards gender and specifically introduces a discourse into the narrative of this series around gender identity and LGBTQ issues

48
Q

Social and Cultural context: How does the representation of Sagas character reflect changes in society?

A

Women can have professional jobs and positions of power now in society. Changing roles

49
Q
A

The Bridge (4 decks)

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