Internet, Digital Tech in Real Estate Flashcards

1
Q

refers to the application of technology, software, and digital solutions to the real estate industry, can range from property
management software to virtual reality applications for property viewings

A

Proptech ( PROPERT TECHNOLOGY)

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2
Q

online platform dedicated to the buying,
selling, renting, or management of properties; a digital marketplace where users can access property listings, view property details, and interact with real estate professionals; offering comprehensive property information and search functionalities

A

Real Estate Website

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3
Q

Which online platforms provide detailed property listings and search
functionalities?

A

Real estate website

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4
Q

What is the primary purpose of social media marketing in real estate?

A

Promoting and marketing properties to a broad audience

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5
Q

How does property management software benefit property managers?

A

By streamlining tasks such as rent collection and maintenance requests

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6
Q

What are VR and AR, and how are they used in real estate?

A

VR creates entirely virtual environments, while AR overlays digital
information onto the real world. They are used for property construction.

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7
Q

What is the primary goal of data analytics in real estate?

A

To make informed decisions based on market trends and data insights

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8
Q

this digital platforms or websites where real estate professionals and property owners list properties for sale or rent.

A

Online Listing Platforms

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9
Q

Real estate professionals leverage these platforms to create engaging content, connect with potential clients, and build brand awareness.

A

Social Media Marketing

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10
Q

digital software designed to
streamline property management tasks.

A

Property Management Software

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11
Q

Real estate professionals use data analytics to make informed decisions, set
property prices, and optimize marketing strategies.

A

Data Analytics in Real Estate

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12
Q

______________allow buyers to explore properties remotely,
providing an immersive experience.

A

Virtual property tours

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13
Q

________________ enable buyers to visualize how their furniture and
decorations would fit into a property before purchase.

A

AR apps

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14
Q

include comprehensive information such as high- quality images, 360-degree virtual tours, property descriptions, andneighborhood details.

A

Digital property listings

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15
Q

helps professionals make informed decisions regarding property investments and pricing.

A

predective DATA ANALYTICS and MARKET RESEACRH

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16
Q

Pros of the Internet’s Influence on Real Estate

A
  1. Enhanced Accessibility
  2. Efficient Marketing
  3. Transparency and Information
  4. Global Reach
17
Q

Cons of the Internet’s Influence on Real Estate

A
  1. Data Security and Privacy Concerns
  2. Information Overload
  3. Digital Divide
  4. Lack of Personal Touch
18
Q

is the practice of optimizing digital content to rank higher in search engine results.

A

SEO (Search Engine Optimization)

19
Q

Ensuring listings appear in local searches for those targeting specific
geographic areas.

A

Local SEO

20
Q

Optimizing property listings and web pages with proper titles, meta
descriptions, and headers.

A

On-page SEO

21
Q

advertising involves placing ads on search engines or social media platforms and
paying only when users click on them.

A

Pay-Per-Click (PPC) Advertising:

22
Q

involves creating and sharing valuable, relevant content to engage
and attract a target audience.

A

Content Marketing

23
Q

Sample content marketing

A

blog post, visual content, educational content

24
Q

involves sending targeted email campaigns to nurture leads, promote
properties, and engage with clients.

A

Email marketing

25
Q

Sample email marketing

A

Email automation, newsletter

26
Q

Key elements of effective real estate websites:

A
  • Property listings
  • High-quality images and videos
  • User-friendly navigation
  • Contact and inquiry forms
27
Q

are the backbone of real estate websites. They provide detailed
information about properties available for sale or rent.

A

Property Listings

28
Q

Ensuring the website is responsive and functions well on mobile
devices is essential.

A

Mobile optimization

29
Q

Benefits of Using Social Media for Property Marketing

A
  1. Wider Reach
  2. Visual Storytelling
  3. Targeted Advertising
  4. Real-Time Engagement
  5. Community Building
30
Q

Analysis of What Made These Campaigns Successful

A
  1. Engagement Metrics
    2 . Audience Targeting
  2. Visual Content
  3. User-Generated Content
31
Q

The Significance of Online Property Listings

A
  1. Accessibility and Convenience
    a. Global Reach
    b. Rich media
    c. Instant updates
    d. Transparency
32
Q
A