Interview

Question 1

What does secret source do?

Answer 1

• Specialists in lead generation software
• Specialise in B2B sector
• Offline campaigns - e.g. print advertising
• Digital inbound strategies

Question 2

what is the ‘your mission’ segment of the in source plan all about?

Answer 2

• lead generation versus brand awareness, which is more important?

Question 3

what is the ‘your buyers’ segment of the in source plan all about?

Answer 3

• knowing your audience and engaging with them

Question 4

what is the ‘why you’ segement of the in source plan all about?

Answer 4

• get the audience to know and udnerstand why the company exists

Question 5

What is inbound marketing?

Answer 5

inbound marketing:

blogs, phoots, infographics, videos, presentations, ebooks, SEO, any kind of content that drives traffic to your domain.

Question 6

What does Secret source do?

Answer 6

• campaigns, social strategy, lead generation, CRM, and data. Customer relationship management, content, brand development, PPC and SEO, web design, marketing automation.

Question 7

Questions for them?

Answer 7

• what would you say distinguishes you from other competition in the space for B2B marketing.?
• what opportunities would you be able to facilitate ofr my own personal development and career progression?

Question 8

what is required of the copy writer?

Answer 8

• research, write and publish engaging content to educate nurture and convert both prospects and clients
• Press release communications
• Liase with industry publications and find opportunities.
• help manage and work with clients to understand audiences.