Key Wine Trends 2023 Flashcards
1
Q
Name one category of drinks that did NOT experience a drop in sales in the Covid year of 2020.
A
RTD
2
Q
Which age group is experiencing the greatest decline in wine consumption?
A
LDA (legal drinking age) to 34 years old.
3
Q
Name a wine category that strengthened its position after the pandemic
A
Sparkling wine
4
Q
What is a broader wine trend, exemplified by growing acceptance of no- and low-alcohol wines?
A
Moderation
5
Q
Provide a more formal term for ‘less is better’ trend
A
Premiumisation
