key words Flashcards
asset
any item of values of business owns such as its machinery or premises
bank overdraft
A facility offered by a bank that allows an account holder to borrow money at short notice
brand loyalty
A customers willingness to buy a product from a particular business, rather than from its competitors
Business plan
The document that outlines how an entrepreneur is going to set up a new business
competitive advantage
an advantage of business has over its rivals that is unique and sustainable
consumer
someone who buys use as goods and services
convenience
A product or services ability to fit in well with the customers, lifestyle or routine, the ease with which can be used and or
it’s easy to reach location
customer base
The clients who buy the products/services of a business, a proportion of whom are repeat customers
demographics
relating to the structure of a population
differentiate
Shows a product is different from similar products
E-commerce
using the Internet to carry out business transactions
Enterprise
A personal organisation with the purpose of producing products and services to meet the needs of customers
entrepreneur
someone who creates a business taking on financial risks with the aim of making a profit from the business
E-tailing
retailing to customers through the Internet
Export
The flow of goods and services out of a country and into another country
imports
The flow of goods and services into a country from another country
Innovation
Changing an existing product or process process
Interest
The cost of borrowing or a percentage of the amount of money borrowed that must be repaid in addition to the original amount borrowed
investment
putting money into a business with the intention of making a profit
invention
creating something completely new
legislation
The laws that are business must comply with
logistics
The organisation and management of the transport of raw material