KISS Radio

Question 1

Target audience

Answer 1

15-34 male and female

Question 2

How do audiences engage?

Answer 2

1.free app
2. Events/festivals.
3. Live streaming and on demand.

Question 3

Engaging content

Answer 3

Relevant playlist, relevant celebrity guests, competitions, high energy hosts and conversational

Question 4

What happened to audience?

Answer 4

Numbers and market share failing, listening hours down, younger audience not as interested in radio

Question 5

Uses and gratifications

Answer 5

Escapism-music relaxes
Personal identity -relate to presenter
Surveillance -keep us updated on latest music, news and celebs

Question 6

Benefits of on demand radio

Answer 6

Audiences can stream any time
Radio gets more listeners, draws audience to website

Question 7

How does kiss make money?

Answer 7

Advertising on broadcasts and app, competitions, brand endorsements

Question 8

How has radio industry changed?

Answer 8

On demand
Global now due to Internet
Listen anywhere
Thousands of stations
Music streaming, e.g. Spotify