Language and occupation Flashcards
What are the four Sentence moods?
Imperative
Declarative
Exclamative
Interrogative
What is an imperative
a command or instruction
What is a declarative
statement
What is an exclamative
starts with what or how but is not an interrogative
What is an interrogative
a question
Grice’s Maxim
Maxim of Quality
Maxim of Quantity
Maxim of Relation
Maxim of Manner
what is the Maxim of quality
we have to tell the truth or something that is provable by adequate evidence
What is the maxim of quantity
We should not say too much or too little
What is the maxim of relation
response has to be relevant to the topic
What is the maxim of manner
we have to avoid ambiguity or obscurity - we should be direct and straightforward.
Politeness
politeness principle - robin Lakoff - don’t impose, give options, make the receiver feel good.
Face theory - IIrving Goffman
Negative face - feel independent and have freedom
Positive face - to feel appreciated, valued, and liked
face threatening act
Negative politeness strategies.
Occupational discourse consists of:
persuasive discourse
instructional discourse
Informative discourse
Transactional discourse
What is the plain english campaign?
A campaign made in attempt to prevent exclusionary language and have a ‘plain english’ that all can understand without needing to have specialist knowledge.
Howard Giles 1973
Accommodation theory
convergence -> brings speech closer to that of another person
Divergence -> seperates speech from another person.
Fairclough 1989
Language and power
4 language devices used to exert power over another:
1) interruption - powerful person can interrupt and question while weaker is subjected to responding
2) Enforcing explicitness - powerful person can demand explicit and clear answers
3) Controlling topic - topic is controlled and diverted by powerful person
4) Formulation - summarising the weaker person
Can be remembered as FICE