Lecture 1- Designing Questionnaires Flashcards
Advantages of self report questionaires
- People often the best observers of their own thoughts
- People are more fascinated with themselves
- Easy to disperse (cheap, easy to analyse)
Types of questionaires
- Open ended
- Close ended (direct and indirect)
What are direct close ended questionaires
- Asking participants directly, face-valid lable
- Measuring depression, ask about depression
What are indirect close ended questionaires
- Measured construct is obstructed
- Measuring depression, ask about motivation
What makes a good questionaire?
- Discrimination (do people who score the same act the same)
- Validity
- Reliability
Cognitive process of completing a questionaire
- Interpret question
- Retrieve memories
- Form a judgement
- Translate judgement
What is satisficing
Cognitive shortcuts, good enough answers
What is optimising
Expend necessary efforts, perform thoroughly
What causes satisficing
- Task difficulty
- Motivation
- Participant ability
What are the common types of misreponses
- Careless
- Acquiescent
- Socially desirable
What steps do careless responding ignore
- Retrieval
- Forming judgement
What are some solutions to socially desirable responding
- Avoid presenting options as desirable
- Using indirect questionaires
- Ensuring anonymity
What is acquiescent responding
Agreeing with questionaire items regardless of their content
What are some solutions to acquiescent responding
Include balanced set of positively phrased and reverse phrased items
What are some common-sense principles for good questionaire items
- Avoid ambigious wording
- Use simple syntax
- Avoid questions with single or dould negations
- Ask one thing at a time
