Lesson 1: Trends vs Fads Flashcards

1
Q

An intense but short-lived fashion

A

Fad

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2
Q

Often driven by novelty, sensationalism, or social pressure

A

Fad

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3
Q

Lacking in depth and cultural significance

A

Fad

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4
Q

Something, such as an interest of fashion, that is popular for only a short time

A

Fad

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5
Q

A pattern of behavior demonstrated by a large number of people within a particular period.

A

Trend

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6
Q

Enduring and lasting shift in consumer behavior or preferences

A

Trend

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7
Q

Evolve over time and have a significant influence on various industries

A

Trend

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8
Q

Rooted in culture, values, and societal changes

A

Trend

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9
Q

True or False: Fads are more sustainable.

A

False, trends

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10
Q

Something that covers almost all of human activities

A

Trend

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11
Q

Intense burst of popularity before quickly fading away

A

Fad

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12
Q

Short-lived

A

Fad

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13
Q

True or False: Trends only happen when people are aware of it.

A

False, it’s possible that they aren’t aware of it

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14
Q

True or False: Trends have longer life cycles that can span several years or decades.

A

True

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15
Q

Follows a predictable pattern of emergence, growth, maturity, and decline

A

Trend

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16
Q

Sustainable fashion

A

Trend

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17
Q

Gadgets

A

Trend

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18
Q

Teleserye

A

Trend

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19
Q

SNS

A

Trend

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20
Q

Business process outsourcing

A

Trend

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21
Q

Social advocacies

A

Trend

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22
Q

Drone technology

A

Trend

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23
Q

True or False: Fads have extremely short life cycles, lasting only a few months or weeks.

A

True

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24
Q

An abrupt peak before rapidly losing relevance

A

Fad

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25
Q

Viral internet challenges

A

Fad

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26
Q

Hula hoop

A

Fad

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27
Q

Hoverboard

A

Fad

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28
Q

Ice bucket challenge

A

Fad

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29
Q

Gangnam Style

A

Fad

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30
Q

Tamagochi pets

A

Fad

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31
Q

Candy Crush

A

Fad

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32
Q

Kalyeserye

A

Fad

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33
Q

Virtual Pets

A

Fad

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34
Q

Yo-yo

A

Fad

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35
Q

Hula Hoop

A

Fad

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36
Q

Pokemon Go

A

Fad

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37
Q

Loomband

A

False

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38
Q

Fidget spinners

A

Fad

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39
Q

True or False: A trend is intense.

A

False, more of sustained behavior

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40
Q

Stays within one company or brand

A

Fad

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41
Q

Me-too mentality

A

Fad

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42
Q

Fad refers to the way we do things.

A

False, trend

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43
Q

Coolness

A

Fad

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44
Q

True or False: Trends start with technology.

A

False, fads

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45
Q

True or False: Fads are new things that we currently do that fade when the perception of novelty is gone.

A

True

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46
Q

True or False: Trends have unexplainable growth.

A

False, fads

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47
Q

Encompasses entire areas of technologies

A

Trends

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48
Q

True or False: Only fads appear suddenly and are enormously popular.

A

False, also trends

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49
Q

Meets needs, solves problems or issues

A

Trends

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50
Q

Gets stronger over time

A

Trends

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51
Q

True or False: Fads stick around.

A

False, trends

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52
Q

Something or someone that starts or causes a trend.

A

Trendsetter

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53
Q

A person who starts a trend.

A

Trendsetter

54
Q

A term synonymous to trendspotting

A

Trendwatching

55
Q

The study of trends and the way they affect society as a whole

A

Trendspotting

56
Q

True or False: Trendspotting is a single, straightforward task.

A

False

57
Q

True or False: Trendspotting is a mere observation of popular phenomena.

A

False

58
Q

A multidimensional process deeply rooted in the understanding of evolving patterns and emerging shift

A

Trendspotting

59
Q

Equipped with the ability to observe, interpret, and influence emerging trends.

A

Trendspotters

60
Q

A multi-faceted process encompassing several key stages

A

Trendspotting

61
Q

The steps in trendspotting

A
  1. Observation and Data Collection
  2. Pattern Recognition
  3. Contextual Analysis
  4. Projection and Scenario Planning
62
Q

Projecting the future trajectory of the trend

A

Projection and Scenario Planning

63
Q

Create scenarios to understand potential implications and outcomes

A

Projection and Scenario Planning

64
Q

Delve into the context of identified trends

A

Contextual Analysis

65
Q

Considering the cultural, economic, and social factors that contribute to their emergence

A

Contextual Analysis

66
Q

Identifying recurring patterns, anomalies, and signals that indicate emerging trends

A

Pattern Recognition

67
Q

True or False: Pattern recognition involves only quantitative analysis.

A

False, both quanti and quali

68
Q

Observing their environment, collecting data, and capturing relevant information from diverse sources

A

Observation and Data Collection

69
Q

Based on trendspotting, it also extends into developing future scenarios

A

Trend Analysis

70
Q

True or False: Trend analysis is only about observing what is happening today.

A

False, understanding the past, present, and future interconnections of emerging developments

71
Q

Trend analysis takes this kind of perspective

A

Temporal Perspective

72
Q

Temporal Perspective

A

Trend analysis examines how events, behaviors, and phenomena evolve over time.

73
Q

Causal Relationships

A

Trend analysis seeks to uncover the causal relationships between different factors contributing to trends’ emergence.

74
Q

Data-Driven Inquiry

A

Trend analysis relies on quanti and quali data to unearth meaningful insights.

75
Q

True or False: Trend analysis is data-driven.

A

True

76
Q

True or False: Trend analysis relies on qualitative data only.

A

False, both quanti and quali

77
Q

3 Parts of Trend Analysis

A
  1. Temporal Perspective
  2. Causal Relationships
  3. Data-Driven Inquiry
78
Q

Elements of a Trend

A
  1. Number of Participants
  2. Pattern of Behavior
  3. Long Period of Time
  4. Cause
  5. Consequence
79
Q

Characteristics of a Trend

A
  1. Microtrends
  2. Macrotrends
  3. Megatrends
  4. Gigatrends
80
Q

Happen right now and are outright observable

A

Microtrends

81
Q

Using retro-style mechanical keyboards with customizable key switches is popular among a niche group of computer enthusiasts

A

Microtrend

82
Q

Caters more to specific and small subgroups or communities

A

Microtrends

83
Q

Provide major changes perceptible in the societal level for a longer period

A

Macrotrends

84
Q

Adoption of mobile phones and applications in everyday life

A

Macrotrend

85
Q

Can last for decades and are “so pervasive as to be generally known.”

A

Megatrends

86
Q

The internet of things (IoT), wherein everyone and everything is connected to the internet

A

Megatrend

87
Q

Trends so general that they affect most areas of human life

A

Gigatrend

88
Q

Artificial Intelligence (AI) and machine learning, revolutionizing working industries

A

Gigatrend

89
Q

Steps in Identifying Emerging Patterns

A
  1. Documentation
  2. Archive or Memory
  3. Analysis
  4. Presentation
90
Q

The step in which examination and combination happen

A

Analysis

91
Q

What happens in Analysis, Step 3?

A

Examination and combination

92
Q

The step in which you record your observations related to a trend

A

Documentation

93
Q

The step in which easily retrieve previously kept documentation

A

Archive or Memory

94
Q

The step in which you represent your findings for easy understanding as a way of analysis

A

Presentation

95
Q

An agent bringing about a result or consequence

A

Cause

96
Q

Always traceable to a cause, e.g., a person, thing, principle, motivate, act, event

A

Consequence

97
Q

A system or method requiring deliberate, abstract, and effortful thinking

A

Strategic Analysis

98
Q

A system or method breaking down a complex problem into parts.

A

Strategic Analysis

99
Q

A deliberate, structured, and systematic approach to decision-making and planning.

A

Strategic Thinking

100
Q

Characteristics of strategic thinking

A
  1. Data-Driven
  2. Goal-Oriented
  3. Long-Term Focus
101
Q

True or False: Strategic thinking is future-oriented.

A

True

102
Q

Long-Term Focus

A

Strategic thinking focuses on long-term outcomes and sustainability.

103
Q

Goal-Oriented

A

Driven by clearly defined goals, objectives, and a well-defined plan to achieve them

104
Q

Data-Driven (Strategic Thinking)

A

Relies heavily on data, analysis, and logical reasoning to plan and make decisions

105
Q

Steps in Strategic Analysis

A
  1. Identify the Problem
  2. Analyze the Problem
  3. Generate a Solution
  4. Implement the Solution
  5. Reflect on the Outcomes
106
Q

Characteristics of Strategic Analysis

A
  1. Logical: thinking relies on logic, facts, and analysis
  2. Planning: making plans and setting goals
  3. Long-Term: future outcomes and sustainability
107
Q

“Quick and ready insight”

A

Intuitive Thinking

108
Q

Ability to understand something instinctively without the need for conscious reasoning

A

Intuitive Thinking

109
Q

Choosing what art to create based on your feelings and inspirations at the moment

A

Intuitive Thinking

110
Q

Planning a road trip by studying maps, calculating distances, and making a detailed itinerary

A

Strategic Analysis

111
Q

More spontaneous

A

Intuitive Thinking

112
Q

Relies on gut feelings, instincts, and pattern recognition

A

Intuitive Thinking

113
Q

Characteristics of Intuitive Thinking

A
  1. Gut Instinct
  2. Quick Decisions
  3. Creativity and Innovation
114
Q

Gut Instinct

A

IT relies on making decisions based on feelings, hunches, and experiences instead of hard data

115
Q

Quick Decisions

A

IT involves rapid decision-making, even in the absence of complete information

116
Q

True or False: Strategic analysis involves rapid decision-making.

A

False, intuitive thinking

117
Q

Creativity and Innovation

A

Can lead to innovative solutions and breakthroughs that do not emerge through systematic analysis

118
Q

Often the driving force behind creative pursuits and artistic endeavors

A

Intuitive Thinking

119
Q

Can be valuable when time is limited, allowing for quick, instinctual decision-making

A

Intuitive Thinking

120
Q

Heart-centered

A

Intuitive Thinking

121
Q

Unplanned

A

Intuitive Thinking

122
Q

Well-planned

A

Strategic Analysis

123
Q

Brain-centered

A

Strategic Analysis

124
Q

Needs time to finish in one or more sitting sessions

A

Strategic Analysis

125
Q

Starts from an idea or concept and moves on to what can be associated with it

A

Strategic Analysis

126
Q

Focuses on the idea or concept and its attributes

A

Intuitive Thinking

127
Q

Hard facts, data, instructions

A

Strategic Analysis

128
Q

Spontaneous, quick, finished at one time

A

Intuitive Thinking

129
Q

Composed of relations with government officials, student government, community leaders

A

Political Networks

130
Q

True or False: Your affiliation with political networks may impact your decision criteria.

A

True

131
Q

Belong to cover the manufacturers, agents, and sellers of goods you consume in shops and stores

A

Economic Networks

132
Q

Belonging to your outside organizations, clubs, such as your band, arts club, dance troupe, theater company

A

Socio-Cultural or Social Networks