Lesson 1.5: Introduction to Marketing (ACTIVITY)

Question 1

T/F: Marketing is a form of communicating or promoting the value of a product, service, or brand to the customers.

Answer 1

true

Question 2

T/F: Posting in Facebook page is the old, simplest and natural way of marketing a service or a product.

Answer 2

false

Question 2

T/F: Philippine Marketing Association (PMA) defines marketing as a science and profession guided principally by the universal principles of ethics, corporate citizenship, and corporate social responsibility.

Answer 2

true

Question 2

T/F: AMA stands for American Market Association.

Answer 2

false

its American MarketING Association

Question 3

T/F: Traditional approached to marketing centered on the customer, relationships, and the well-being of the society.

Answer 3

false

Question 3

T/F: One goal of marketing is to introduce and innovate products and services that improve human condition and the quality of life.

Answer 3

true

Question 4

T/F: Contemporary approaches focused on physical aspects of offerings like quality, quantity, functionality, availability, and price.

Answer 4

false

Question 5

T/F: Selling involves activities and plans that are used by companies to promote the buying and or selling of a product or service, while marketing is a process where goods or services are exchanged for money.

Answer 5

false

Question 6

T/F: Selling identifies the significance of the product first, while marketing identifies the market first.

Answer 6

true

Question 7

T/F: Core marketing concepts are not essential in making a proper marketing system.

Answer 7

false