Lesson 2: Remaining Flashcards
Evaluating the strengths and weaknesses of competitors to inform sales strategies.
Competitive Analysis
Emphasizing the value and benefits of a product or service rather than just its features.
Value selling
Highlighting both the features and the corresponding benefits of a product or service to prospects.
Feature-benefit selling
Engaging with prospects to understand their needs and provide tailored solutions.
Consultative selling
Offering customized solutions to address specific challenges or problems faced by prospects.
Solution selling
Building strong, long-term relationships with customers based on trust and mutual understanding.
Relationship selling
Criteria used to qualify prospects based on their budget, decision-making authority, need for the product or service, and timeline for purchasing.
BANT (Budget, Authority, Need, Timeline)
A questioning technique used to uncover a prospect’s situation, problems, implications of those problems, and the payoff of addressing them.
SPIN Selling (Situation, Problem, Implication, Need-payoff)
A sales approach that involves challenging prospects’ assumptions and providing insights to drive change.
Challenge selling
Managing and nurturing relationships with existing customers to maximize retention and upsell opportunities.
Account management
A high-value customer or client that receives special attention and strategic focus from the sales team.
Key account
Software or systems used to manage interactions and relationships with customers and prospects.
Customer Relationship Management (CRM)
A geographic area assigned to a salesperson or team to manage and develop sales opportunities.
Sales territory
The process or series of steps involved in making a sale, from initial contact to closing.
Sales cycle
Providing relevant information and support to leads to move them through the sales funnel and increase the likelihood of conversion.
Lead nurturing