Lesson 5.5: Macro and Micro-Environment Flashcards
They provide resources needed by the company to produce goods and services.
suppliers
Companies engaged in commercial competition with others
competitors
Below are the factors influencing consumer buying power and strategies except for:
a. Business Cycle
b. Inflation
c. Unemployment
d. None of the above
none of the above
They help the company promote, sell and distribute its goods to the final buyers.
marketing intermediaries
Reducing consumer demand for a good or service to a level that the firm can supply.
demarketing
reducing consumer demand for a good or service to a level that the firm can supply
demarketing
these consists of many amenities that attract tourists, such as conserve natural habitats, resources, endangered species, minimize environmental impact, recycling, energy efficient products, and clean air
natural forces
it is a booking engine where you can find lots of opportunities and has also made interactions with intermediaries more complex even, they are of different part of the world
internet
it consists of factors close to the company that affect its ability to serve its customers
micro-environment
they provide resources needed by the company to produce goods and services
suppliers
companies engaged in commercial competition with others
competitors
they help the company promote, sell, and distribute its goods to the final buyers
marketing intermediaries
it is the study of human population in terms of size, location, age, gender, race, occupation, and other statistics
demography
this includes the laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society
political forces
the core beliefs and values are passed on from parents to children and are reinforced by schools, churchs, business, and government
cultural forces
