Lesson 6: Consumer Buying Behavior (ACTIVITIES) Flashcards
T/F: Complex buyers are analyzing carefully their decision on buying a product.
TRUE
T/F: Marketers of different brands also think of ways to show how their products would satisfy the needs or wants of their customers
TRUE
T/F: Business buying behavior usually involves multiple participants.
TRUE
T/F: Consumer buying behaviorrefers to theactions taken (bothon and offline)by consumers before buying a product or services.
TRUE
T/F: Personal factors are exclusive to individual alone, such as age, lifestyle, occupation, civil status, and personality.
TRUE
T/F: A man with a low social status, most likely has a small income and able to afford a car or a house of his own.
FALSE
T/F: Social status is often basedon how much the individual can earn and spend.
FALSE
T/F: Psychological factorsare those whichare associatedwith the humanmind and behavior.
TRUE
T/F: Decision- making in business markets involve large groups of people since purchases tend to be expensive orlarge in quantity.
TRUE
T/F: Consumer buying behavior is influenced by cultural, social, economic, personal and psychological factors
TRUE
This factor is not always defined by a person’s nationality. It can also bedefined by their associations, their religious beliefs oreven their location.
cultural factor
These are elements in a person’senvironment that impact the way they see products.
social factor
These may include someone’s age, marital status, budget, personal beliefs, values, and morals.
personal factor
They usually don’t buy the product at first sight, they compare and even test the products from different brands, as different brands are available there with similar products.
complex buying behavior
A person’s state of mind when they are approached with a product will often determine how they feel not only about the itemitself but the brand as a whole.
psychological factor
