Levi Strauss Flashcards
1
Q
What is Levi Strauss main idea
A
Binary opposition
2
Q
What does binary opposition mean?
A
Two things that are opposites
3
Q
Give an example of a binary opposite
A
Woman man, hot cold, good bad
4
Q
What is the binary opposition in the tide advert
A
Tide is compared in binary opposition to any other washday product
