Lines Of Analysis - Numbers Flashcards
Benefit of focus groups
7
Benefit of primary market research - increase sales volume
10
Creating and setting up a business is the most important role
4
expanding a business is the most important role of an entrepreneur
7
creativity is the most important characteristic
9
income statement
9
benefit of primary research -increased customer loyalty
9
drawback of primary research
7
benefit of secondary research
9
drawback of secondary research
9
benefit of quantitative data
9
drawback of quantitative data
7
benefit of qualitative data
8
drawback qualitative data
7
Market segmentation benefits
9
Market segmentation drawbacks-multiple products
6
Market segmentation drawback-not spread risk
5
Benefit of effective R+D
8
product orientation benefit
10
Product orientation drawbacks
9
Market orientation benefit
9
Market orientation drawback
10
Benefit of prioritising aesthetic/function on the design mix
7
Drawback of prioritising function on the design mix - investment in marketing
4
Drawback of prioritising function on the design mix - more expensive raw materials
5
Benefit of prioritising economic manufacturing
7
Drawback of prioritising economic manufacturing
8
Benefit of adapting the design mix to reflect social trends
7
Problem with adapting the design mix to reflect social trends
5
business plan to obtain finance
7
Problem with a business plan
7
Sales forecasting benefit
7
Sales forecasting drawback
8
Cash flow benefit
6
Cash flow drawback
7
Break even useful
8
Break even not useful
7
Benefit of using a market map
7
Drawback of using a market map
8
Benefit of sole trader
9
Drawback of sole trader
8
Partnership benefits
8
Partnership drawback
8
Limited liability benefits
9
Limited liability drawback
8
