Maketing Flashcards

Business

1
Q

Identify and describe ”Introduction”
识别并描述“简介”

A

This is when the product is first launched onto the market.It is heavily advertised to make customers aware of it.The product is making a loss.
这是该产品首次投放市场时,它进行了大量广告以使客户了解该产品,该产品正在亏损

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2
Q

Identify and describe “growth”
识别并描述“增长”

A

This is when the sales are starting to increase as the product is becoming more known.The product is beginning to make a profit for the business.
此时,随着产品越来越为人所知,销售额开始增加,该产品开始为企业带来利润

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3
Q

Identify and describe “Maturity”

A

This is when sales and profit are at their highest(their peak).The product is well established on the market.Advertising is only needed as a reminder.
这是销售额和利润最高的时候,该产品在市场上已经很成熟,广告只是作为提醒

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4
Q

Product Life Cycle Stages
产品生命周期阶段

A

Introduction;Growth;Maturity;Decline
入门;成长;到期;衰退

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