Marcus Rashford - Audience Flashcards
How does Marcus Rashford target a male audience?
Through the use of images, wording and tags
How does Marcus Rashford target sports fans?
Lots of football related content
What is the effect of using emojis in his posts?
Targets young working class fans and their parents
Who does posts about school and education target?
Young people and parents
What is the target age for Marcus Rashford’s content?
28-45
Why does Rashford target low income communities
He shares regional posts about Manchester and London
What kind of content does Rashford post?
Very family friendly content
How does Marcus Rashford target minority groups?
By including a lot of content which features Black and Asian fans and players, representing them when the media doesn’t
How does he engage active followers?
He offers audience interaction on social media
How is using direct address effective?
It engages followers and encourages people to be involved in things
Why does he offer educational and informational content?
So that viewers can learn about benefits and support
