MARK 4325 Exam 1 Flashcards
____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
international marketing
What are the uncontrollable factors for a marketer in a domestic environment?
Competitive forces, political/legal forces, and economic climate are the three domestic uncontrollable elements in marketing.
How can a political action favor international marketing?
A political decision involving foreign policy can have a direct effect on a firm’s international marketing success. Conversely, positive effects occur when changes in foreign policy offer countries favored treatment. Low tariffs and lower interest rates encourage companies to invest in international markets.
The rapid growth of war-torn economies and previously underdeveloped countries, coupled with large-scaled economic cooperation and assistance that followed World War II led to:
New global marketing opportunities
The system of accounts that records a nation’s international financial transactions is most accurately called its:
A nation’s balance of payments statement records all financial transactions between its residents and those of the rest of the world during a given period of time- usually one year.
What falls on the plus side of the U.S. balance of payments?
On the plus side of the U.S. balance of payments are merchandise export sales; money spent by foreign tourists; payments to the United States for insurance, transportation, and similar services; payments of dividends and interest on investments abroad; return on capital invested abroad; new foreign investments in the United States; and foreign government payments to the United States.
A tax imposed by a government on goods entering at its borders is most accurately termed as a(an):
A tariff is a tax imposed by a government on goods entering at its borders. Tariffs may be used as revenue-generating taxes or to discourage the importation of goods, or for both reasons.
The United States and other countries require some products (automobiles in particular) to contain a percentage of “local content” to gain admission to their markets. This is an example of the stringent usage of ___ to restrict trade.
Nontariff barriers of the standards category include standards to protect health, safety, and product quality. The standards are sometimes used in an unduly stringent or discriminating way to restrict trade.
Which of the following is true of culture?
Culture can be defined as society’s accepted basis for responding to external and internal events. To interpret behavior and attitudes in a particular culture or country, a marketer must have some idea of a country’s history and geography.
In the context of U.S. foreign policy in the 19th and 20th centuries, ______, in its broadest interpretation, meant that Americans were a chosen people ordained by God to create a model society
Manifest Destiny, in its broadest interpretation, meant that Americans were a chosen people ordained by God to create a model society. More specifically, it referred to the territorial expansion of the United States from the Atlantic to the Pacific.
____ includes an understanding of how a society’s culture and economy are affected as a nation struggles to supply its people’s needs within the limits imposed by its physical makeup.
Geography is much more than memorizing countries, capitals, and rivers. It also includes an understanding of how a society’s culture and economy are affected as a nation struggles to supply its people’s needs within the limits imposed by its physical makeup.
Which of the following countries is the world’s top polluter, at present, in almost all respects?
China is now the world’s top polluter in almost all respects. By 2020, its greenhouse gas emissions will be more than double the closest rival, the United States.
____ development is a joint approach among those (e.g. governments, businesses, environmentalists, and others) who seek economic growth with “wise resource management, equitable distribution of benefits and reduction of negative effects on people and the environment from the process of economic growth”
Sustainable development
What actions are important for foreign marketers in order to be effective in a foreign market?
It is imperative for foreign marketers to learn to appreciate the intricacies of cultures different from their own if they are to be effective in foreign markets.
The sum total of knowledge, beliefs, arts, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society is called ____?
Culture is the human made part of human environment
