MARKET Flashcards
Refers to the group of consumers or organizations that is interested in the product
Market
The market a company wants to sell its product and services to
Target market
Best defined as the organizational and other characteristics of a market
Market structure
A type of market structure that shows all companies sell identical products and any company cannot determine price
Perfect competition
A type of market structure that shows many firms offering products that are similar substitutes
Monopolistic competition
Small number of suppliers acting collaboratively
Oligopoly
Single seller selling a unique product
Monopoly
Blank is the network of buyers , sellers and other actors that come together to trade in a given product or service
Market system
Blank are the producers , by yours , and consumers who drive economic activity in the market
Direct market players
This is the finance , equipment and business consulting
Suppliers of supporting goods and services
This is the regulatory agencies , infrastructure providers and business associations
Entities that influence the business environment
It is defined as creating and selling products , goods and services to individual buyers as opposed to trying to appeal to businesses
Consumer marketing
Refers to identifying , evaluating , and selecting a target market
Selecting a target market
It is the dividing or segmenting the market into smaller homogeneous groups
Market segmentation
