Market Mapping Flashcards
1
Q
Examples of market segments
A
Age Gender Income Lifestyle Life-stage
2
Q
What is a market segment?
A
A market segment is a group of buyers and similar characteristics and buying habits.
3
Q
Market segmentation allows the business to:
A
Meet specific customer needs differentiate their products focus on a specific group of customers target marketing activity develop a unique brand image build a close customer relationship
