Marketing Flashcards
1
Q
Intro
A
New products Prices high demand increases Fixed costs are high Heavy spending on research and advertising Few competitors
2
Q
Growth
A
Many new consumers More competitors Cost decreasing Heavy advertising. High profits Most desirable
3
Q
Marketing
A
All activities involved in transfer of foods from maker to buyer
4
Q
4 ps
A
Product
Price
Place
Promotion
5
Q
Price
A
HM ppl willing to pay
HM cost to produce
6
Q
Product
A
Exactly what you offer
Quality
Want
7
Q
Place
A
Where are you going to sell it
8
Q
Promotion
A
Everything involved in making ppl aware
9
Q
Maturity
A
Sales have peaked
Many competitors
Profits not as high
10
Q
Decline
A
Prices low
Fewer people have it
Time to get out of market
11
Q
Mass marketing
A
Broad range of marketing that appeals to a range of consumers
12
Q
Market segmentation
A
Dividing the total market into different groups that have different characteristics
13
Q
Target market
A
Group of customers company is targeting
14
Q
Market segments
A
Particular area of world
15
Q
Demographic segmentation
A
Targeting age,race, gender, family size, income
