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Business Studies > Marketing Calculations > Flashcards

Marketing Calculations Flashcards

1
Q

Total contribution

A

Unit contribution X sales

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2
Q

Contribution per unit

A

Selling price - direct costs

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3
Q

Percentages

A

X
—- X100
100

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4
Q

Percentage change

A

Difference
————– x100
Original

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5
Q

Price elasticity of demand

PED

A

%change in price

(A triangle = change)

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6
Q

Income elasticity of demand

YED

A

%change in Y

(Y = income)

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7
Q

Market share

A

Sales value for individual business

Sales value for whole market

       X100
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Business Studies (3 decks)

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