Marketing Nutrition Programs and Policies

Question 1

Describe branding

Answer 1

Strives to define and establish a positive image of impression for a product via a linked association with visual or auditory cue that will, when re-experienced, stimulate a quick positive reminder of the product

Question 2

Define marketing segmentation

Answer 2

Used to target a social marketing strategy to a particular group (narrow focus over average mean)

Question 3

What is marketing segmentation based on?

Answer 3

Demographics, geographics, psychographics, and behaviors

Question 4

What are the 4 P’s of marketing?

Answer 4

Product, place, price, and promote

Question 5

Define promote

Answer 5

The product or idea you are trying to sell to a target audience

Question 6

Define place

Answer 6

The location where the product is offered/distributed to the target audience

Question 7

Define price

Answer 7

The cost in various forms, effort, time, etc.

Question 8

Define promotion

Answer 8

Reaching the target audience through the media or other materials